Research On Problems And Countermeasures Of Main Business Operation Of Beijing S Gallery

Although the development of China's art market has achieved quite good results,it has presented many problems in its development.This article first introduces the development history of S Gallery,designs questionnaires on various issues related to the development of the gallery industry,conducts detailed surveys of S Gallery,combines the development of current Beijing galleries,and analyzes the various galleries operating modes to understand the development of S Galleries.Level.Through the analysis of the operation mode of the representative S gallery,we can summarize the problems and development advantages encountered by S Gallery in the development process.Finally,through analyzing and promoting the development of S Gallery,the development strategy of S Gallery is proposed.The first part of this paper examines the development history of Beijing S Gallery,related policies and industry norms of the gallery industry.Part ? Introduced the function and mode of operation of the gallery.Includes mediation,proxy,and other features.The gallery's operating model includes general galleries,industrialized support galleries,media support galleries and galleries operated by art galleries.The third part of the Beijing S Gallery problems and reasons.The problems of Beijing Gallery include the improvement of agency system,the role of gallery agents;the attraction of theorists and critics to participate in market operations;the lack of strong art critics,and promotion.There are economic reasons,historical reasons,conceptual problems,and problems in business operations.The fourth part puts forward the S gallery marketing strategy:gradually improve the agency system,actively play the role of the gallery agent,attract the theorists and critics to participate in the market operation,update the marketing concept to focus on the sales channel,the propaganda work needs to be strengthened;pay attention to the differentiation of artworks And improve quality.Beijing Gallery's investment recovery boom is higher than the wave,the market mechanism will be more perfect,the market operation will be more standardized,more mature,and the prospects are very broad.