A Study On The Construction Of Tourist Destination Image Through The Documentary

The combination of show business and tourism is not only the trend of tourism development in recent years,but also the effective exploration of the cross-border integration of show business and tourism.Through the film and television language,the newsreel creates a vivid image of the tourist destination with authenticity and artistry,spreads the tourist destination information,culture and values,stimulates tourists from the senses,and influences their travel motivation and decision-making process.It can be seen that newsreel plays a positive role in the image construction of tourist destinations.Television film tourism is an important way for tourism places to participate in competition and break through the encirclement.At present,the study of the relationship between the two appears white-hot trend.Before domestic scholars,western scholars had studied the positive correlation between television film and tourism from different fields of academic perspective and research direction.However,in the process of marketization,newsreel still has some problems,such as low degree of fit with tourist destination image,low visibility,low market acceptance and so on,which affect its expression effect to tourist destination image.In view of this,this paper carries on multi-dimensional thinking and demonstration on the tourism newsreel from the point of practical creation with cross-disciplinary research perspective.First of all,this paper interprets the common ground of documentary and tourist destination as a highly developed product of spiritual civilization,explains the form and influence of documentary to tourist destination image construction and it is concluded that the image of tourist destination presents the trend of diversification,popularization,drama,digitalization,internationalization and individuation,refinement,enrichment,division and artistry.Secondly,thinking from the point of view of image,this paper analyzes the important role of visual elements such as visual picture,auditory feeling and other audio-visual elements in the construction of tourist destination image.The newsreel creates a tourist destination system with distinctive signs by the unique original expression of a tourist destination,strong regional characteristics and profound cultural implication.Thirdly,this paper analyzes the shortcomings of the documentary film in the process of constructing tourist destination image,and puts forward some countermeasures and suggestions on how to solve the problem from the aspects of theme selection,media use and shooting skills.Finally,taking my graduation newsreel “Sichuan-Tibet Line in Southern Anhui” as a sample,this paper summarizes the five stages of initial understanding,investigation,reproduction and expression in the process of constructing the image so as to provide reference and accumulated experience for other tourist destinations in image construction and dissemination in the future.The innovation of this paper lies in taking the deep combination of domestic newsreel and tourist destination as the research object and taking the practice creation as the incision to study the construction mode of the documentary film to the tourist destination image.From the point of view of film and television,this paper explores how to construct the image of tourist destination by audio-visual language,and puts forward the role of attaching importance to the “audio-visual image” of tourist destination.From the cross-disciplinary perspectives of tourism,communication,art,sociology and so on,this paper studies the present situation and methods of the image construction of tourist destinations,and tries to explore the creation of tourism documentaries by means of multi-media innovation to enrich the spiritual connotation of film and television tourism and lead us to seek the thinking and action of industry collusion for development under the background of cultural and tourism integration in the future.This paper has certain social benefit and cultural value.