Application Of Collage Techniques In Brand Advertising Design

The collage technique is an artistic expression that enables the collision and fusion of multiple design elements with great flexibility.Therefore,it has become a popular design method.This paper analyzes the current status of brand advertising and proposes the problem of over-commercialization and homogenization.In particular,in the design of brand advertisements for local specialty industries,systematic and normative design development and application practices have not yet been formed.The paper takes the collage method as the starting point,and takes the brand advertisement design of the local specialty product “old coarse cloth” as the research object.The first part explains the research background,research purpose and significance and innovation point of the design practice of the collage technique in brand advertisement.The second part summarizes the collage techniques,and analyzes the meaning of “collage”,the development of collage techniques,artistic features,the concept of “brand advertising”,and the application status of collage techniques in brand advertising design.The third part discusses the application practice and analysis of collage techniques in brand design with the graduation design work “Collage – Spring,Summer,Autumn and Winter”.This is the key part of this paper.Firstly,I will think about the creative concept of graduation design,and then explain the practice of collage technique in brand advertisement design,including splitting,reorganizing,superimposing and articulating.At the same time,it will carry out the feasibility and artistic analysis of the artistic effect achieved in practice.In conclusion,the final step is to rethink the expression of collage techniques in applied practice.Through practice,it has added vitality to the application of collage techniques in brand advertising design.The brand advertisement design application and practice of “clothing----summer,autumn,autumn and winter”,based on the material characteristics,cleverly through the collage method,presents a new and artistic advertising effect;conveys the cultural essence of the local characteristic product personality beauty and fashion beauty.;achieved the perfect unity of form and content.In the appreciation,the viewer can obtain product information through advertisements,thereby increasing the familiarity and goodwill of the products.Therefore,deep mining of collage methods has important practical significance for improving the value of advertising and increasing the added value of products.At the same time,I hope that this paper can provide reference and reference value for the branding of local characteristic industries.