Research On Comic Publishing Of Network Platform

China's cartoon has a long history,it makes the written story more vivid.Traditional comics rely on newspapers,periodicals and magazines to develop news comics and serialized story comics.In the current era of digital media and technology rapid development,give priority to with web sites and mobile terminal network platform has become an important carrier and the main transmission channels,cartoon network platform because of its high efficiency in the process of publishing cartoons and digital is love,the more the more the creator and the reader is the development of the digital technology and new media to a certain stage inevitable product,in the digital transformation of comic strip play an important role.This paper chooses "network comics" as the research object,starting from the perspective of publishing,to analyze the concrete form and development of creation,visual design and other aspects of cartoon in the network platform under the digital media with a case study.Comic book is in the process of development,network copyright issues,to entertain problems,technical problems,but can still be obtained with network platform in the technology and content continuously explore on the mode of production,China's online comics increasingly attaches great importance to the diversity of artistic form,to adapt to the fast reading content production,pay attention to appearance of the level of visual design and the conclusion of diversified operations.As a new form of digital publishing,webcomic injects vitality into the digital publishing of comics,and can provide some reference for other digital publishing transformation.In terms of the overall structure,the introduction of this paper points out the research background,purpose and significance,and analyzes the research status of network comics.In chapter 1,the concept definition and development background of network comics are summarized as a whole,and the differences between network comics and traditional comics as well as the value of network comics platform are analyzed.The second chapter starts from the creation form and analyzes the author subject,creation mode,cooperation mode and big data application in the network platform.The third chapter points out its integration with new media in language style,narrative and theme.The fourth chapter presents the exploration and update of web platform comics in visual design,including content and layout design.The fifth chapter elaborates on the cartoon using the network platform to develop various marketing methods and channels.Chapter six tries to think about the future development direction of network comics.