The Status Quo Of Inheritance And Dissemination Effect Of County-level Intangible Cultural Heritage In Shanxi Province

Intangible cultural heritage is an important part of China's long-standing culture.At present,although the number of literature on the inheritance and dissemination of intangible cultural heritage is increasing,the comprehensive exploration of county-level intangible cultural heritage is quite insufficient in terms of dissemination effect.The original form of inheritance and dissemination of intangible cultural heritage is mainly based on human beings as the carrier of oral communication and apprenticeship,therefore,intangible cultural heritage itself is a dynamic and active inheritance.As a grassroots culture that has been excavated in the vast county areas,the county-level intangible cultural heritage has a low level of hierarchy,uneven content quality,strong geographical coverage,wide audience,poor use of mass communication,and primary backwardness in the mode of communication than that of the national and provincial intangible cultural heritage.As time goes by and with the development of information technology,the dissemination of intangible cultural heritage has been impacted greatly.The traditional mode of communication is difficult to adapt to the changing communication environment.Therefore,it is necessary to find new channels and methods of communication for county-level intangible cultural heritage.This thesis mainly studies the status quo and dissemination effect of county-level intangible cultural heritage in Gujiao City,Shanxi Province.While drawing on domestic and foreign research results and ideas,the author goes into the field,uses the field investigation method and makes use of 5W Model in communication science to conduct the investigation and research on the status quo and dissemination effect of county-level intangible cultural heritage in Gujiao City,and discuss the different dissemination effects of county-level intangible cultural heritage in different communication activities.The thesis first elaborates on the definition of county-level intangible cultural heritage.It introduces the necessity and significance of China's great protection,inheritance and dissemination of intangible cultural heritage.At the same time,it emphasizes the universality of the inheritance and dissemination of the "county-level" intangible cultural heritage in Gujiao City and selects Gujiao City as a case to introduce the inheritance status quo of the county-level intangible cultural heritage of Gujiao City and the exsiting problems in the dissemination.The second part describes the inheritance status quo of county-level intangible cultural heritage in Gujiao City based on the results of the author's investigation and analyzes the inheritance characteristics of county-level intangible cultural heritage in Gujiao City.The third part makes a comparative analysis of the dissemination mode of county-level intangible cultural heritage in Gujiao City,and analyzes the different characteristics,advantages and disadvantages of intra-personal communication,interpersonal communication,organizational communication,group communication and mass communication.At the same time,it analyzes the cognition and behavior of the inheritance and dissemination of the county-level intangible cultural heritage,and explains the factors that influence the inheritance and dissemination of county-level intangible cultural heritage of Gujiao City from four aspects: inheritor,cultural function organ,media organization and the audience.The fourth part: Using the Moderate Effects Model of communication science,Combined with the existing status quo of county-level intangible cultural heritage in Gujiao City,the fourth part lists the main dilemmas in the inheritance and dissemination of county-level intangible cultural heritage under the guidance of the5 W Communication Model.The fifth part makes use of the 5W Communication Model,tries to find the general law for the development of the county-level intangible cultural heritage related to Gujiao City under the perspective of communication science,and presents a development perspective for the inheritance of the county-level intangible cultural heritage.