Research On The Dissemination Of Chinese "Red Classics" Adapted Movies

Today,when the film market is booming,the spread of the "Red Classic" adaptation film has become a common cultural phenomenon.From the perspective of communication,the adaptation of the "Red Classic" film works has aroused widespread concern in society.In fact,it reflects the collision and conflict of multiple consciousness,historical concept,aesthetic taste and even personal experience and life preference in contemporary society.The dissemination of the film "Red Classic" is not just a media event,nor can it be simply classified as a political and cultural category.This is due to Chinese national conditions and the historical reality of modern and contemporary literature and art in China.The "Red Classic" adaptation of the film is in line with the commercial requirements of the popular culture,effectively modifying and reorganizing the original text,thus achieving a good communication effect.For the "red classic" to get a good communication effect,it is necessary to actively encode the content to match the needs of the development of the times,dismantling,refining and processing the original ones without damaging the mother.An artistic element that reshapes the content of the trend of the times,highlights the spirit of the times,and truly advances with the times.This article takes the adaptation of the "Red Classic" in the past ten years as an example,and studies the value and significance,aesthetic and cultural characteristics,communication characteristics and problems in the process of communication of the "Red Classics" in China,with a view to the future of Chinese movies.The spread provides useful insights.This paper adopts literature analysis method,case study method and comparative analysis method,and uses the theories and methods of communication,sociology,literature,film science and other methods to conduct interdisciplinary integration research on the dissemination of Chinese "red classic" adaptation film.The article is divided into the following six parts:The first chapter introduces the research background of this paper,studies the significance of the theory and practice,and summarizes the research status at home and abroad,the research methods of the thesis,and the innovation and difficulty of the thesis.The second chapter analyzes the concepts between “Red Classics”,“Derivative Red Classics”,“Main Melody Movies” and “New Mainstream Movies”.At the same time,it has systematically adapted the film of “Red Classics” in China for nearly a decade.Summary combing.The third chapter summarizes the value and significance of the adaptation of the "Red Classic" film in China.It is pointed out that the adaptation film of "Red Classic" in China has played an important role in emphasizing the mainstream discourse and embodying the will of the country;it has adapted to the transformation of abstract culture to visual culture and image culture;in the aspect of film type,it has carried out beneficial exploration.And innovation;at the same time,through the adoption of some marketing strategies,the realization of fame and fortune.The fourth chapter analyzes the aesthetic characteristics and cultural characteristics of the film adaptation of "Red Classic",and analyzes the aesthetic characteristics of the film "Red Classic" from three aspects: ideological,artistic and ornamental.At the same time,it points out the adaptation of "Red Classic".The core of film communication is "red culture." The "Red Classic" adaptation of the film's communication activities has yet to be comprehensively improved by the quality of filmmakers,and the way to continuously innovate performance,but only in this way can we better interpret the "red culture" and deliver a more powerful "red energy".The fifth chapter analyzes the characteristics of the transmission of the "Red Classic" adaptation film in China.It expounds that the film media creates visual wonders through the use of high-tech means,and realizes exploration and innovation in the expression of film and television language.It combines the grand writing and multi-dimensional narrative in the use of narrative techniques.At the same time,through its joint role as mass art and mass media,the great influence of business operations and the appeal of the film media to attract the audience's own charm,it has achieved good communication results.The sixth chapter sorts out the shortcomings in the dissemination of the film "Red Classic" in China in the past decade.Under the impact of the market economy,the adaptation of the "Red Classic" film is often out of the spirit of the original,leading to the loss of its own quality,such as the evolution of the heroic plot in the consumer society,and the excessive vulgarization of film adaptation in the entertainment trend;The media platform spreads the content unevenly,and the degree of specialization of marketing needs to be improved.At the same time,the marketing innovation of the film is insufficient,and the interaction with the audience is neglected,resulting in poor communication effect.The seventh chapter uses the theory of communication to analyze the spread of the film adaptation of "Red Classic",and concludes the enlightenment of the spread of the "Red Classic" adapted film to the current film communication: in order to achieve good communication effect,it needs to be subdivided.The audience of the film,accurately positioning the market,meeting the needs of the audience,perfecting the business operation,tapping the aesthetic potential of the audience,meeting the aesthetic needs,and at the same time,improving the high-tech content in the production of the film.