Study On Guangzhou Flower Culture And Construction Strategy Of "Flower City" Urban Culture

This paper focuses on the theme of Guangzhou flower culture and “Huacheng”urban culture construction.On the basis of exploring the problems existing in the current “Huacheng” urban culture construction process,this paper constructs the theoretical analysis framework of Guangzhou flower culture and makes three The hierarchical system is combed and summarized,and on this basis,the strategic suggestions for the construction of “Huacheng” urban culture are put forward.After collecting relevant information on the construction of Guangzhou“Huacheng”,this paper finds that the current content of Guangzhou “Huacheng”urban culture construction mainly includes the following two aspects: on the one hand,the planning and construction of Huajing,and on the other hand,the activities of flowering activities.Planning and building.However,the current status of such construction fails to reflect the unique flower culture connotation of Guangzhou“Flower City” and lacks a distinct flower culture personality.The root cause is that the government has failed to coordinate the flower culture resources in “Flower City”from a strategic level,and the construction process is lacking.The guidance of the system of flower culture is thus manifested in the level of urban cultural behavior as the disorder of flower activities and the lag of the development of flower culture industry.At the level of material culture,there is a lack of landmark landscape and the construction of human landscape is not in place.People are the creative subject of urban culture.Urban culture is the concentrated expression of people's ideological wisdom in the process of urban development.Therefore,in the process of urban culture construction,we cannot deviate from the people-oriented value orientation.Therefore,from the perspective of humanistic care,the author tries to explore the construction of a flower culture system centered on Guangzhou people.This paper draws on the urban cultural theory put forward by the predecessors,constructs the theoretical research framework of Guangzhou flower culture,and systematically analyzes,summarizes and organizes the flower culture in the life of Guangzhou residents from the three levels of concept,behavior and material.Based on historical literature research,questionnaire survey and in-depth interviews,combined with the theories of semiotics and folk culture,this paper analyzes and deconstructs the representation of flower symbols in flower culture,the process of “symbolization” and “de-symbolization”,and the meaning of flowersymbols.The floating nature and the biaxial composition of the symbolic text,and the analysis of the economic factors and cultural factors formed by the flower culture,and also extract the life of Guangzhou people from the diachronic evolution of the flower culture customs of Guangzhou residents from ancient times to the present.The well-known flower pedigree and their spiritual qualities of pragmatism,optimism,and ambition.On the basis of the above analysis and construction of Guangzhou flower culture,this paper extracts the two-level flower culture concept system with auspicious spirit and pragmatic concept with humanistic spirit as the core,and combines the theory of semiotics to propose the future Guangzhou “Flower City” city.Under the guidance of this concept system,cultural construction should plan the flower culture resources from the strategic level,and focus on the interaction with the flower pedigree in the flower culture at the specific material culture level and behavioral culture level to enhance the cultural characteristics of “Flower City”.And the sense of identity of the residents,at the same time,it is necessary to inject the cultural connotation of the flower and culture at the two levels of material and behavior,to enrich the cultural heritage of Guangzhou “Flower City”,and finally the multi-subjects of the city participate in the construction and the carrier of the diversified flower culture to enhance the vitality of “Flower City”.Has an important meaning.