A Tourism Planning Research Of Yilan County Based On The Evaluation Of Cultural Tourism Resource

Recent years have witnessed growing attention from tourists on the spiritual enjoyment in the process of tourism;tourists are becoming more satisfied with the combination of spiritual pursuit and material enjoyment,so they are more focused on the cultural connotation and cultural taste of tourism products.This paper selects Yilan County as the object of study,which is famous as the culture of Liao-Jin and Manchu culture birthplace.To ensure the sustained,healthy and rapid development of the regional tourism industry,it is urgent to refine the characteristics of Yilan County tourist areas to avoid approaching tourism products and create a highlight of tourism development of this area.At the same time,scientific tourism planning and implementation plan should be proposed.Due to the late start of the tourism development of Yilan County,lack of in-depth investigation,inaccurate positioning of the development of tourism resources,which results in Yilan County tourism development is still at an early stage.At the spatial level,only the development of Yilan County and Danqing River Scenic Area is slightly mature,most of the other tourism resources are under the free development of the situation,hindering the comprehensive development of the Yilan County tourism.At the level of tourism products,only the tourism products are developed,but Yilan Liao Jin culture,Manchu culture,red culture and other characteristic cultural advantages has not yet been developed as tourism product development.This paper interprets the concept of the cultural tourism,cultural tourism resources and tourism resources evaluation,summarizes the theory of cultural tourism resources evaluation.Then,analyzes the case of domestic and foreign tourism resources evaluation,summed up the power factors and the mode of cultural tourism resources development.And then,describes the general area situation of Yilan county from the aspects of location,transportation,natural conditions,and historical evolution,and summarizes the current development situation of tourism in Yilan county.Introduces the cultural tourism resources of Yilan county and carried out a SWOT of Yilan County,obtains the advantages and constraint of Yilan county cultural tourism resources development based on the classification list of resources.Then constructs an evaluation index system of cultural tourism resources in Yilan county,where the target layer is the evaluation index system of tourism resources in Yilan County,the criterion layer includes sightseeing experience,cultural environment,the level of tourism services,theindex layer includes 18 factors.Evaluates the cultural tourism resources with the method of AHP and Delphi,establishes evaluation index weight and makes scoring evaluation of the important cultural tour Travel resources using the analytic hierarchy process.Predicts market scale of tourists,determines the marketing principles and key of tourist market and designs the touring routes respectively combining the areas around.Finally,proposes the development stratergies research of Yilan County cultural tourism resources,discusses the importance and development protection measures for cultural tourism resources development and proposes strategies for improving the cultural tourism industry.