Research On Tourism Product Development Of Intangible Cultural Heritage

Intangible cultural heritage(referred to as "intangible heritage")is the cultural wealth that mankind has spread in the course of its development.In the context of the development of the integration of the literature and tourism,as an important tourist resource,the development of tourism products is not only conducive to the inheritance and development of the non remains,but also is of great significance to the development of regional tourism.But the resources are rich and varied.In the development of regional tourism,what kind of resources are suitable for development,what is not suitable for development,positioning in regional tourism products and the degree of suitable development are the problems to be solved in the development of regional non remains tourism products.Based on this,the author has carried out the research of the thesis.First,on the basis of summarizing and analyzing the related research at home and abroad,clarify the related concepts of intangible cultural heritage tourism products,analyze the relationship between the non remains and the non remains of tourism products,and elaborate the theoretical basis for the development of a variety of nonlegacy tourism products,and set up a complete and clear background for the later discourse.Then,Thereafter,the principles of the development of intangible tourism products were analyzed by theoretical methods of geography,tourism and marketing.By analyzing comprehensively the tourism resources enrichness,Tourist market demand,development conditions for tourism,stakeholders,a suitability evaluation index system for the development of tourism products was established.This paper used AHP method to determine the weights of each index factor based on the results from Delphi method and analytic hierarchy process(AHP),and a suitable application evaluation table for the development of intangible tourism products was built for dividing the grade of regional intangible tourism product development suitability.On the basis of the ratings,the different levels of the heritage tourism resources for tourism product development were guided,and development strategies were put forward to provide strategic supports for the development and operation of intangible tourism products.Last,taking Tujia Autonomous County in Chang yang,as an example,this paper analyzes the suitability of tourism product development for its intangible resources,puts forward the thought of developing non remains tourism in Chang yang area,constructs a non legacy tourism product system in Chang yang,and puts forward the strategy of protecting the tourism products first,integrating resources,creating fine quality,and so on,in order to promote Chang yang.The development of non heritage tourism products can provide(?)reference and reference for promoting the orderly development of heritage and the healthy development of tourism economy.