Research On The Development Strategy Of Fujian Strait Culture Assets And Equity Exchange

In recent years,China has paid more attention to the development of cultural industry,planning to make it as the pillar industry of national economy.Consequently,the newly emerged culture assets and equity exchange platform-culture assets and equity exchange has also witnessed rapid development under the policy.As the only platform in Fujian Province,the Strait Culture Assets and Equity Exchange features short development time,unclear development concepts and strategies,as well as lack of in-depth and systematic research.The purpose of this paper is to study the development strategy of it and put forward certain countermeasures to promote its healthy and stable development in the market of culture assets and equity exchange.To start with,this paper analyzed the concept,function and development status of culture assets and equity exchange based on the overall situation of the industry,with the finding of development-restriction factors in various aspects,such as policy,system,environment,supervision,withdrawal mechanism and so on.After that,focusing on the individual development of Strait Culture Assets and Equity Exchange,the development trade combining the offline physical trading market-oriented mode and the online mode which is offline-based electronic transactions was analyzed in this paper,thus exploring the existing problems of its development strategy.Secondly,it further analyzed its internal and external environment and concluded the internal and external environmental factors that affected the formulation of existing development strategies,the external environmental factors are mainly as follows:(1)the lack of support for innovation from policy;(2)the supervision defects of the industry system;(3)the various violations of the same industry.The internal environmental factors:(1)chaotic channel management;(2)unreasonable product design;(3)backward comprehensive service system of the platform;(4)lack of training and protection for investors.Finally,based on the SWOT analysis,it demonstrated that the Strait Culture Assets and Equity Exchange should make use of WT combination to improving internal inferiority to avoid external risks for optimizing development strategy.The specific strategic measures include:(1)identify the cooperation way with interested party;(2)promote product diversification;(3)overcome the shortcomings of online platform;(4)improve the quality of the employees;(5)attach importance to customer training;(6)innovate development and enhance the core competitiveness.Besides,for ensuring the smooth operation of the above measures,there are certain plans should be implemented,such as improving the industry ecology and market environment,strengthening the risk prevention and control of internal operation,perfecting the product grade appraisal system,establishing admittance system of employment examination,etc.