Study On The Impact Of Digital Technology On TV Picture Visual Effect

With the rapid development of the Internet,media integration has become the trend of the times.The rapid innovation of digital technology has profoundly affected the visual effects of television dramas.The ever-increasing visual aesthetic pursuit of TV viewers has changed their understanding of TV drama's visual thinking.The audience is no longer pursuing the story content of the TV dramas.It also emphasizes the visual sensation of the whole screen.Digital technology provides technical support for the construction of such visual spaces.First,this paper introduces the basic theory of digital image video technology in digital technology,expounds the working principle of TV play in the application of digital technology,and analyzes the interaction process and works of TV drama creator and audience in the visual picture of TV play in visual culture context.A "contract" relationship with the audience.Secondly,the author take the self-made digital TV short play "Li Dong" as an example,through case theory combined with practice to study,using digital technology to strengthen the composition,light and shade,color and other visual tension in "Li Dong" to make it rich in the "aesthetic meaning" in the vision.Then from the perspective of early shooting and post production,the creative changes in the visual effects of digital technology are demonstrated by the visual grammar construction of "Li Dong".Finally,through the integration of the advanced virtual reality technology and the visual language art of TV drama,the author realizes the innovation of the visual image and visual image of the "Li Dong" and the improvement of the visual aesthetic cognition of the audience.The paper discusses the development status and the main problems faced by the TV drama visual space creation under the support of digital technology through the above specific analysis.Science has forecasted the development direction of the future television industry and improved the ability of digital television dramas to spread visual culture.It is of great significance whether it is the perfect integration of digital technology and television visual arts or the visual innovation of digital TV dramas.