"Huang Feihong Cup" Lion King Competition Status Strategy Research

On January 25,2017,the General Office of the CPC Central Committee and the General Office of the State Council issued and implemented the Opinions on Implementing the Inheritance and Development of Chinese Excellent Traditional Culture.It emphasizes the strengthening of the interpretation of Chinese culture research,profoundly clarifies that Chinese excellent traditional culture is the rich nourishment of developing contemporary Chinese Marxism,profoundly clarifies the inheritance and development of Chinese outstanding traditional culture is the need of the practice of building socialism with Chinese characteristics,and profoundly clarifies the rich and colorful Multi-ethnic culture is the basic composition of Chinese culture.It profoundly clarifies that Chinese civilization is enriched and developed in constant exchanges and mutual understanding with other civilizations,and strives to build an ideological system,academic system and discourse system with Chinese heritage and Chinese characteristics.Therefore,under the guidance of the "Opinions",exploring the "Huang Feihong Cup" Lion King Championship is not only conducive to excavating and inheriting the excellent traditional culture of the Chinese nation,but also conducive to the realization of China's great ideal of socialism with Chinese characteristics.This article takes the world's largest lion community in the world,the highest level and the highest level of lion king's technology,the Xihuang “Huangfeihong Cup” lion king competition,with the use of literature,text analysis,case analysis,etc.Based on the "Five W" propagation model theory of Lasswell,this paper conducts an in-depth investigation and research on the development and status quo of the "Huangfeihong Cup" Lion King Championship,and puts forward the problems and current development of the event.The corresponding strategy.The study concluded that:(1)In terms of the main body of the communication,the organizers and organizers of the event have clearly defined the “Huangfeihong Cup” Lion King Competition to “sports + tourism” and build a route for China's fine sports tourism events,but still need to improve the competition.Value and participation.In addition,compared with other departmental staff,the professional publicity staff of the publicity department is relatively lacking.(2)In terms of communication channels,there is a serious lack of interactionbetween the media and the audience.Regardless of the tweet of Weibo or WeChat public account,the most lingual south of Wenhan Mountain is very lack of interaction,which must be paid attention to.(3)In terms of communication content,the lack of special program categories,the lack of originality and in-depth reports of articles,the lack of traditional cultural communication functions,and the lack of comprehensive,multi-level and three-dimensional news reports on events.Therefore,in the future development and propaganda,the event should be based on the present,increase the importance of attention,enhance the interaction between the audience and the readers,find a unique perspective of the news,strengthen the spread of traditional culture,and ultimately achieve better publicity.