Analysis And Research On Musical Network Live Broadcasting From The Perspective Of Cultural Studies

Popular music in China has been popular since the 1920 s and has quickly penetrated into an important part of China's popular culture.It has the characteristics of popularity,fun and fashion,satisfying people's needs for daily entertainment,its clear rhythm and direct the emotional confession,smooth melody and easy-to-understand lyrics,etc.,are popular among the public.Coupled with the popularization of commercialization,and quickly have a wide audience,which has a significant impact on the spread of traditional music in China.As the pace of social development continues to accelerate,the media and channels of music communication have become diverse.In the era of rapid development of information technology,a network form called webcasting has emerged to broaden the flow of people's reception.The form of music and music has formed a certain influence on the spread of popular music.With the support of technical background,webcasting has gradually become one of the important components of today's media communication channels,and the diversity of culture complements the development of webcasting,and it has evolved into a new cultural form.Webcasting is an emerging product of the rapid development of modern information technology,providing a new platform for the development of information dissemination.The communication of entertainment and music culture needs to rely on the mass media,the emergence of webcasting,and broaden the channels of mass media communication for entertainment.And music culture has brought new developments.This article will cut into the cultural concept of live music broadcast,explain the representative manifestations of youth,subculture and youth subculture in today's webcast,and further pass the "Cultural Theory" and "Ecosystem Theory" on this basis.From the perspective of the root cause of webcasting and its development,to the interaction between live webcasting and music culture,and then analyze the development of music culture in webcasting from the music ecosystem,and then explain the live broadcast and entertainment.The developmental relationship between music culture.Then,from the perspective of cultural chemistry,the phenomenon analysis of music live broadcast was carried out,and the internal relationship between communication and webcasting was studied,and compared with the traditional communication mode.At the same time,the music live broadcast culture was also carried out.The discussion of characteristics,using the individual development model of ecosystem theory development psychology to systematically interpret the live music culture under the music ecosystem;finally,it focuses on the live music and youth subculture in the network communication under the cultural and chemical perspective.In the second half of the article,this article through the context of the cultural connotation of live music in the network environment,in the context of the cultural influence of the unique youth subculture,the development trend of today's live music is elaborated,combined with the youth Ya The media form of culture and music live broadcasts the unique characteristics of the youth subculture reflected in the live broadcast,and analyzes the advantages and conditions of the live music development under the influence of the youth subculture.Finally,Looking forward to the future of music-based live broadcasts in the field of cultural chemistry.