Research On Dynamic Innovative Design Of Old Brands

The old brand of China is the crystallization of wisdom,skill,culture and history of the Chinese people for thousands of years.It has important social,economic,brand and cultural values.However,in the face of the rapid development of new media nowadays,the lack of old brands can not respond to the times,because of its obsolete visual image,the single way of communication and presentation and other issues and gradually depressed,and even faded into the eyes of consumers.From the perspective of visual design,this paper studies and analyses the shortcomings of old brand design.Through dynamic design method,we can improve the problems of old brand visual design and improve the market competitiveness of old brand.It is of great significance to the promotion and development of old brand.Firstly,this paper studies the development status of old brands and brands at home and abroad,analyses the cases of excellent works,absorbs the advantages of their design and dissemination,combs the existing related research,and provides theoretical support for this article.Understand the related concepts and relationships between old brand and brand development.Sample survey on the visual design samples of the old brand products in the market,through the understanding of their standard colors,graphics,fonts and other aspects,summarizes and puts forward the existing problems of the current visual design of the old brand.Through the "dynamic" design method to improve these problems.The innovation of visual dynamic design of "old brand" is the process of presenting its unique cultural connotation more intuitively,dealing with it artistically and flexibly,and integrating it into modern popular elements.This paper puts forward four dynamic design methods to innovate the image design of the old brand,integrate the characteristics of the times,and solve the problems of the old brand design image,single communication channel,and insufficient cultural propaganda and interaction.It can promote the long-term development of the old brands.