Brand Image Designing Research On China Time-honored Brand In South Jiangsu

In the 21 st century, formed on the basis of brand brand economy, is the most competitive economic growth. The premise of building brands needs distinctive brand image design. Brand image as the most intuitive understanding of the enterprise for consumer, can convey the corporate cultural concept and management idea to the audience,and drive product sales, thus cause the attention of the business operators. The timehonored brand as the representative of Chinese traditional industry, which has its unique business philosophy and cultural features. However, in today’s brand competition, poor brand image design is the general problem of the time-honored brand enterprises,especially in the business competition.In this paper, the thesis focuses on the visual design of south jiangsu time-honored brand, analysis the present advantages and disadvantages of old brand image design, to find the intrinsic value of the old brand, proposed the innovation feasibility of the brand image design through on the spot investigation, case analysis, classification. Under the perspective of design disciplines, and then introduced the design integration strategy of south jiangsu time-honored brand. And then by using culture, emotional integration and time characteristics to integrate brand image, using multimedia communication and brand experience to strengthen the brand image, which provide the practical method and theory for old brand renaissance.