Study On The Scheduling Selection Strategy Of Domestic Comedy Films

Through to the Chinese film market in the recent ten years the comb statistics found that comedy film as a type of important constituent,its market share rising,since 2012 has held 20% of the domestic film production,comedy film growth in market share and good reputation indirectly contributed to the box office success in recent years,the strong season."Movie season" in Chinese movie industrialization by practitioners gradually in the process of cognition,the impact on the market increasing year by year,however,from the development of Chinese film market them from 1995 up to now,China's film market is still in a stage of exploration,change,how to,in the current China's film market season schedule selection strategy to find suitable for domestic comedy movies,let comedy film release better,promote the further growth of China's film,is domestic comedy movies are faced with the problem.In view of the above problems,the author will take the Chinese film market schedule as the entry point and discuss it in three parts.In the second part,based on the research on the Chinese film market schedule,and taking the single-month box office data of 2016,2017 and 2018 as samples,the author summarizes the basic situation and characteristics of the current Chinese film market schedule,as well as the performance of domestic comedy in the popular schedule.In the third part,referring to the positioning theory and taking specific film cases as examples,the scheduling selection of domestic comedies is discussed respectively based on the film investment scale,brand resource highlights and film audience under three different positioning.This paper makes an in-depth analysis of the opportunities and problems in the development of domestic comedy films,and puts forward effective Suggestions for the scheduling selection of domestic comedy films.