Research On The Application Of Optical Illusion Design In New Media

Optical illusion has occupied a pivotal position in art works.With the development of new media technology,the medium of optical illusion will also be more diverse.The emergence of new media has enriched the means of communication in all walks of life.In the new context,how can new dynamic interaction technology and visual design method be better integrated with shop windows? It is a question worth exploring.Previous research mainly focus on the application of interactive technology and the experience economy of new interactive window.However,no one talks about interactive window from the perspective of optical illusion.And no one uses statistical methods to collect consumer preferences for the main elements of the window.In this paper,we set 4 elements and use correlation analysis to quantifies the above attributes to evaluate the quality of windows display,including the window products,colors and lights,creative props and materials,and the interactivity of the window.After quantifying the above attributes through questionnaire survey and obtaining the above results,and then analyzing the correlation of the above attributes through correlation analysis method,we also found that gender difference will also lead to the difference in the result data.This study also analyzed education,age and occupation in detail.This discovery shows the visual illusion in the new media in the window design,emotional experience has great relationships with customers through the data result oriented,for the specific case design to proves the validity of the study,the case has been tencent technology co.,LTD in shenzhen binhai building built the 36 floor landing,obtained the initial recognition of the society.