Research On The Improvement Of Public Cultural Service Ability In Poverty-stricken Areas

On the one hand,culture is an important symbol to measure a country's soft power and the degree of civilization.The soft power of culture concerns the fate of a country.As China's economy continues to be strong and social order tends to be stable,our requirements for spiritual and cultural construction are also constantly rising.Since the 18 th National Congress,the Party and the state have attached great importance to the reform and promotion of public cultural undertakings.Comrade Xi Jinping has put forward that cultural self-confidence is the backbone of China's development.Cultural construction,especially the construction of public cultural system,conforms to the main contradiction law of Chinese society in the new era.Important initiatives.It is the common mission of the government and scholars to guarantee the people's basic cultural rights and interests,provide basic cultural products,think about how to build a public cultural service system and solve the outstanding contradictions in the operation of public cultural institutions.On the other hand,poverty-stricken areas are the key areas for precise poverty alleviation.It is not enough to help the people in poverty-stricken areas get rid of poverty by material blood transfusion alone.It also needs cultural support,intellectual support,public cultural services to drive the thinking transformation of the poor people,stimulate endogenous motivation,and actively get rid of poverty.This way is sustainable development.Therefore,research such as How to improve the ability of public cultural service in poverty-stricken areas is of practical significance.With China's economic and social development becoming more and more strong,people's basic material living standards have surpassed the past,and the main social contradictions have been transformed into the contradiction between people's growing need for a better life and unbalanced and inadequate development.The spiritual and cultural needs are characterized by diversification,complexity and quality.The people's attention to cultural rights and interests is also unprecedented.At present,the existing public cultural facilities and services are still oriented towards economic development,focusing only on management and despising services,providing only outdated and old cultural products,which is not at all the pace of economic and social development.It is also a hindrance to the growing spiritual and cultural consumption of the people,leading to the disregard of public cultural institutions by the general public and the pursuit of public cultural services.Gradually marginalized,etc.In order to understand the current situation of public cultural services in povertystricken areas,the study found that the current situation of public cultural services,especially in poverty-stricken areas,urgently needs to be rectified and the capacity of public cultural services needs to be improved.In order to solve these prominent problems,this study combines the theory of information asymmetry with the theory of public management to get the solution of public culture: improving the level of public cultural facilities construction,improving the relevant personnel management system,preventing the misappropriation of personnel and funds,and adding The countermeasures and suggestions to solve the dilemma of public cultural development in poor areas are put forward through vigorous propaganda,unblocked mass feedback mechanism,improving the system of general and branch libraries,and service management mechanism of online order-ordering and offline distribution.