Research On Otaku Fans' Reproduction Of ACGN Culture

In the traditional media era,in more cases,the fans' participation activities are carried out in the identity of the recipient,and the fans are in the relative edge of culture and the weak position of the society when fans engage in cultural reproduction,.With the development of new media technology and ACGN culture,Otaku fans have been born and their status has been continuously improved.They are not only the recipients,but also the disseminators and the creators.Bilibili is an ACGN cultural and recreational community that is highly interactive and reproductive,with a wide range of two dimensional user base and mature mode of operation,gathering a large number of otaku fans who are obsessed with animation culture.The two dimensional cultural production mode has been basically formed,and its cultural production characteristics are very typical.This paper explore the new cultural landscape constructed by fans in the context of new media,guided by the theories of audience and fan culture,integrates the knowledge of communication,journalism and sociology,and constructs the full text with the logical thinking mode of "the prerequisite for the reproduction of otaku fans--behavior of reproduction of otaku fans--an interpretation of the essence of reproduction behavior of otaku fans--the value of ACGN cultural reproduction behavior of otaku fans".Otaku fans completed the transformation from the recipient to the producer in the process of participation,media environment and the satisfaction of emotions are the subjective and objective conditions for the transformation;through the interpretation,misappropriation and collage,supplement and rewriting of various forms of texts on the B-line;offline exhibition activities,language animation,dressing virtual reality,Otaku fans are carrying out colorful reproduction activities.Behavior is essentially the decentralization of media cultural power.The reproductive behavior of otaku fans promotes the communication between subculture and mainstream culture,triggers the catering creation of media operators based on feedback,and also reflects the change of artistic creation form under the participatory cultural background.