Design Of Cultural And Creative Brand Images Under The Background Of ACGN Culture

The modern society has entered the era of digital information in an all-round way.The internet technology is updating at any time of each day.Information is communicated,disseminated or transformed between people in an unprecedented frequency.With the rapid development of the internet era,the image design of cultural and creative brands has also shifted its focus from minority to the public under the ACGN background.The ACGN cultural elements and new media are also slowly integrating with each other,and both are merging into new elements of the new era.In such an environment,the research on the communication and innovative development of image design of cultural and creative brands is of practical significance under the ACGN background.This article is mainly divided into four parts.The first part starts from the development background of ACGN culture,introduces the origin of the whole ACGN culture,explains the historical development process of ACGN culture abroad,and then expounds the development history of ACGN culture in China.This thesis analyzes the background,situation,reasons and prospects of ACGN culture step by step,and then describes the evolution history and current situation of image design of cultural and creative brands under the background of foreign ACGN culture.Finally,it concludes the successful cases of cultural and creative brand images under the background of domestic and foreign ACGN culture,analyzes the cases one by one,and summarizes the development trend of such brand design in such context.The second part first explains the definition of a brand.Then it elaborates the concept and the specific content of cultural and creative brands.Specific examples are given to elucidate the way of marketing thinking in cultural and creative brand design and development in the context of ACGN culture.The third part starts to analyze the ACGN culture's relationship with cultural and creative brands.In this section,the author expounds the new industrial mode in combination of ACGN elements with cultural and creative brands.The article also exemplifies the operation mode of cultural and creative brands with ACGN as the backdrop,and explains thereason why the ACGN audience tend to become younger.The fourth part mainly elaborates the development prospect of cultural brands under the background of ACGN culture.First,it illustrates that if cultural and creative brand images of ACGN culture wants to draw more attention for a long time,the user experience of the audience must be considered first.Then it clarifies what kind of image design in the context of ACGN culture will get more favor through examples,as well as the reasons why ACGN can shift its focus from minority to the public.The author analyzes and discusses the design of cultural and creative brand images under the background of ACGN culture,elaborates on the research,and give examples to prove that the author hopes to offer more suggestions to the spread of ACGN culture and devise a new research idea for the cultural and creative image design of ACGN.At the same time,the author also aims to provide some proposals for the promotion and marketing of cultural and creative brand images in the context of ACGN culture.