The Role Of Ancestral Hall Culture In The Dissemination Of Shaanxi Image In The Era Of Micro-media

in recent years,people's aesthetic needs are constantly changing,and microdocumentaries begin to enter people's field of view.Through the concept of "short,fast,refined",the long history of refining will be concentrated,people's fragmentation time,through the micro-media platform for "fashion" dissemination.Ancestral hall plays an important role in the development of Chinese civilization.Its clan culture has become the spiritual root of the Chinese nation for thousands of years.Taking Shaanxi story of ancestral shrine as an example,this paper discusses the role of ancestral hall culture in the dissemination of Shaanxi image in the era of micro-media.Taking Shaanxi ancestral hall as the starting point,micro documentary film as the creative carrier,spreading clan culture and awakening people's root-seeking consciousness as the main purpose;This paper attempts to seek the unique clan culture spirit of Shaanxi area by introducing the ancestral shrines with Shaanxi characteristics.This article mainly elaborates and studies the creation process and dissemination function of the Shaanxi Story of ancestral Hall from six chapters.In the process of creation,the works focus on the ancestral hall in Bai Lu Yuan Film and Television City and the ancestral hall in Dangjia Village in Hancheng City,Shaanxi Province,through a series of creative processes such as the early conception,the shooting process and the post-production,etc.From the micro-documentary itself to spread the Shaanxi people's pursuit and yearning for the life of the root residence;At the same time,the theory of "using and satisfying" in communication studies is used to explain how to use micro-media platforms such as WeChat,Weibo,and short video APP to realize the spread of communication channels in response to the needs of the current audience,so as to trigger the spread of communication channels in a more comprehensive way.People think about "root",improve the inheritance of teenagers,create a new business card of Shaanxi clan culture,and finally realize the ultimate goal of raising the popularity of Shaanxi image.