Research On The Protection And Development Of Traditional Villages From The Perspective Of Cultural Memory

Cultural memory,as a kind of "collective knowledge",with special material and cultural symbols as the carrier,can create the consciousness of collectivity and particularity,and is conducive to the construction of collective "self-image" and the construction of social and group identity.At the same time,cultural memory is a system of texts,images and rituals that can be used repeatedly.Monographs,inscriptions,genealogy,museums,libraries,buildings,and various ceremonies and festivals are all symbolic carriers visible in the cultural memory system.The value of cultural memory for social existence lies not only in the solid storage and preservation of the collective research and thinking achievements of the past,but also in its crucial role in establishing collective identity.As one of the carriers of cultural memory,traditional festivals have a long history of inheritance and profound spiritual and cultural connotation,and play a role in improving collective cultural identity and cultural self-confidence.The local government departments and all walks of life discuss the recognition and protection of the traditional villages in Runcheng town from the aspects of ancient castle buildings,official residence,temples and other ancient architectural relics in the village.In particular,the establishment of the tourism culture brand of "castle town" is the focus of tourism development in recent years.However,in the protection and development of traditional villages in Runcheng town under the leadership of the government,villagers,as the main body of villages,are more often in a passive position,their cultural identity is weakened,and their consciousness of inheriting and protecting their own village culture is reduced.Theinheriting and protecting of the traditional villages in Runcheng town are facing the crisis of dynalization.One of the ways to solve this problem is to excavate and awaken people's "cultural memory",revive and reconstruct local people's collective cultural identity,and then carry out the protection and inheritance of "immaterial culture" consciously,so as to make up for the deficiency of the protection and development of traditional villages in Runcheng.And the cultural reconstruction of cultural memory in time,space and social dimensions enables local culture to be reconstructed and inherited according to the needs of current social life and tourism development.The joint village custom activities in the "Lantern festival" period of the traditional villages in Runcheng town,to some extent,make a concentrated display of the local "immaterial culture".Therefore,the revival and protection of the local "Lantern Festival" traditional festival activities as a starting point,to a greater extent to wake up people's cultural memory,enhance their cultural identity,and take the initiative to participate in the protection and inheritance of local cultural heritage.In the process of tourism development,they can have a high degree of cultural confidence and consciously carry out cultural transmission from inside to outside,so as to meet the spiritual and cultural needs of tourists and at the same time obtain and improve the cultural identity of the outside world.