Analysis And Research On TikTok As A Traditional Music Transmission Mode

The traditional music of a nation refers to the native music with distinct national characteristics passed down from generation to generation.Chinese traditional music refers to the sum of the classical art works created by tens of thousands of Chinese musicians since the jiahu bone flute.They can be elements of native Chinese music;It can also be the artistic crystallization of the exchange and collision between Chinese music culture and foreign culture in the long history.It can also be a new musical work that China absorbs foreign musical classics and combines with the social reality and social life of China.However,no matter which case is mentioned above,the Chinese traditional music culture is always the direct witness of the long history and culture of China,the classic of tens of thousands of ancestors’ painstaking efforts,and the precious treasure and wealth of our nation.Not only that,it is the traditional Chinese music that connects the history of the Chinese nation for 5,000 years,making it still full of the cohesion of the nation in both the struggle against the natural environment and the difficult living environment of foreign aggression,and providing strong spiritual support for the national liberation movement of the Chinese nation.Nowadays,Chinese traditional music culture is more like an invisible driving force,which urges Chinese contemporary music workers to take the music creation of their predecessors as the benchmark,take root in the fine soil of Chinese traditional music culture,explore more national spirit,and lead Chinese traditional music culture to continue its healthy development.With the development of science and technology,traditional music is developing and innovating.In the process of inheritance,the traditional teaching mode of "oral instruction" is replaced by more accurate and standardized spectral mark.The spread of music has been replaced by a more novel "point-to-point" spread,which targeted a specific and independent group in the past.It is douyin,the "newborn" of the Chinese music market,that has really popularized the traditional "point-to-face" mode of music transmission.It is in the most "ideal" way of traditional music transmission,to introduce to the audience what is Chinese traditional music,the charm of Chinese traditional music and other relevant content.It stripped away the mysterious veil of traditional Chinese music and spread to the cultural market at home and abroad in the form of "sound and emotion".This mode of communication breaks the limitation of the distance between the subject and the object in time and space in the process of traditional music transmission,which causes such factors as the lack of interaction between the two,and the difficulty in the secondary transmission of some music,which trouble the dissemination and promotion of traditional music.The main characteristics of its music dissemination are as follows: firstly,douyin defines the content of the dissemination as classical traditional music fragments,and expands the audience at home and abroad with nearly zero distortion of music effects and more prominent musical roles as the representatives of traditional music.Secondly,the cultural image of traditional Chinese music should be popularized in a more brief and "to the point" way.Finally,through the high interaction between the audience,to achieve the ideal effect of communication at home and abroad.This paper will take douyin as an example to analyze how Chinese traditional music,onthe basis of combining with modern science and technology,carries out its own internal adjustment on the basis of retaining the original flavor of folk music in the process of transmission.How to ensure the healthy development of traditional music on the basis of marketing? In the process of combining with douyin,how to protect the legitimate rights and interests of music creators while spreading China’s excellent traditional music culture,and attract the attention of potential audiences on the premise of maintaining the existing audience group? These are just the summary of douyin,as a pioneer in the "internet-based" dissemination of traditional music,in the actual market dissemination process,as well as the future development plan based on the current situation and the prospect of the future Chinese music market.This paper will elaborate and analyze the above contents,summarize douyin’s outstanding contribution to the internal communication of Chinese traditional music,and put forward some personal opinions on the existing problems.I hope that the above content can be a valuable experience in the process of social promotion of other short videos of the same type of music;I hope that other short video apps can make more use of douyin as the shoulder of "predecessors" in the process of social communication in reality,and march towards a higher and more ambitious goal and ideal.I hope that Chinese traditional music can better combine with The Times,create a brilliant,and by the music lovers of the world to accept,appreciate and love.