The Current Situation, Problems And Countermeasures Of Government TikTok

In the first half of 2018,the TikTok attracted the government's presence due to the huge flow.After a period of development,a group of government departments opened accounts on the TikTok.The research object of this paper focuses on the new government information dissemination window and uses literature analysis,content analysis and case analysis to try to solve these three problems:the current situation of the development of government TikTok,the role of government TikTok and the changes government affairs TikTok can make to enhance its influence.The study found that there are many problems in government TikTok: lack of government information,a single propaganda mode,poor quality of short videos,lack of local features,insufficient interaction with netizens and the content does not highlight the issue of columnization.On the one hand,the essence of these problems is due to the inaccurate positioning of government TikTok,on the other hand,the contradiction and conflicts between the function,seriousness and procedurality of government affairs communication and the leisure,entertainment and immediacy of the TikTok platform also effects.The author attempts to use the social function theory of political communication to position the government affairs as the reporter of government information,the shape of the government image,the link of public service information transmission,and the integration platform of the official public opinion field and the folk opinion field.At present,there is still a big gap between the current communication situation of government TikTok and the role orientation.In order to alleviate the contradictions and conflicts between the actual and the actual,a balance needs to be found between the two.This paper draws support from Habermas' viewpoint of the Public Sphere,it is proposed that the government TikTok is in the intersection of the state power and the general public domain.In addition,the government affairs TikTok should also inject the "goodgovernance" and "service" communication concepts into the whole system,establish a professional government TikTok operation mechanism,and create a perfect evaluation system for government communication effects.