Corporate Value Evaluation Of Cultural Media Listed Companies

The gradual maturity of the capital market has made capital participants pay more and more attention to the true value of the company,thus judging whether the stock price of the listed company truly reflects the value of the company.As an important industry in China,the cultural media industry is playing an increasingly important role in the stability of the country's political situation and rapid economic development.Along with the high-quality development of China's economy,the cultural media industry has entered a new stage of development.In the future,cultural media companies will have better development prospects.How to better evaluate the value of cultural media enterprises is also receiving more and more attention.Based on the connotation and purpose of enterprise value assessment and the theory of evaluation,this paper combines the current value types of enterprise value evaluation and selects intrinsic value as the value type of listed companies in cultural media.After that,the main methods of enterprise value assessment were introduced.The applicability and defects of various evaluation methods were analyzed and compared.After considering the development status and characteristics of the industry,and the value composition and value influencing factors of the industry,the company was considered free in the income law.The cash flow discount model(FCFF)is currently the most suitable assessment method for cultural media companies.After analyzing the technical ideas of the FCFF model,it is decided to improve the calculation of the discount rate in the model.This paper believes that the traditional static discount rate does not reflect the change of the company.s annual capital structure.Therefore,it predicts the future capital structure in the future,and reflects as much as possible the cost of equity capital due to changes in policy adjustments and business plans.The impact of changes in the proportion of debt capital costs.The fourth chapter takes Huace Film and Television in the cultural media industry as an example to predict in detail the free cash flow of Huace Film and Television Enterprises and how to predict the capital structUre,so that the discount rate is statically adjusted to dynamic,so as to reflect the enterprise as realistic as possible.Value,improve the scientific and accuracy of the model.