Discourse Analysis Of The Media Mourns Jin Yong's Text

Since the introduction of Jin Yong's martial arts novels into the mainland in the 1980 s,Jin Yong's fever has gradually subsided after nearly 30 years.However,after the death of Jin Yong on October 30,2018,there was a network boom in China that mourned Jin Yong.This new media event has become a paradox for more discourse powers to fight for discourse because of its far-reaching social and cultural significance.Through the critical discourse analysis of the WeChat public account mourning Jin Yong's head content,this paper explores the competition and negotiation of the rights and ideologies of individuals,communities,markets and officials in this discourse practice,and explores the social culture of this event.significance.This article is divided into five parts:The first chapter,"Introduction",introduces the research origin,research objects and research methods of the article,and conducts literature review.There are many schools of discourse analysis methods.This paper mainly adopts Norman Fairclough's three-dimensional critical discourse analysis method.The second chapter "The Natural Discourse System of Jin Yong's Death" explains the natural attributes of Jin Yong's death from the scope of the symbol "Jin Yong" and the meaning and understanding path of the word "death",and then constructs the nature of this event.Discourse system.The third chapter,"Language Selection: Text Analysis of Mourning Contents" is based on the description dimension in Fairvalf's three-dimensional critical discourse analysis framework,from the three words "words","grammar" and "text structure".From the perspective of analysis,Jin Yong mourns the content description of the head of the public,aiming to explore the public language in mourning the language strategy of Jin Yong.The fourth chapter,"Construction of Meaning: An Analysis of the Discourse Practice of Mourning Jin Yong's Contents",through the intertextuality of dialogue,analyzes the significance of the public mourning of Jin Yong's content on four levels: self-disclosed individual discourse,stylized Community discourse,business discourse for product promotion and brand maintenance,and official discourse in mainstream value negotiation.This chapter will jointly construct the meaning of Jin Yong's mourning content.The above four discourses,the meaning system of the content,and the rights and ideology behind it.The fifth chapter "Conclusion" will use the collective memory as the cognitive tool from the level of social and cultural practice,and analyze the social and cultural context of the public mourning Jin Yong's article.The death of Jin Yong is an important event in the history of contemporary literature and even in the history of culture.This event contains a rich cultural charm: at the micro level,for the general Jin Yong fans,it is the collapse of the martial arts imagination space in memory;It is also an important loss of the influence of foreign culture under the current strategy of strengthening the country.Analysis of the mourning articles published by WeChat public platform can reveal differences and consultations between different levels of discourse of individuals,communities,businesses and officials.All kinds of discourses are derived from the memory of different levels of Jin Yong,and their confrontational conflicts constitute a collective memory of contemporary social culture.