The Redesign And Application Of Series Illustrations Of Shanhaijing

The world is developing,so is China.High speed rail,China Alipay,share bicycle and online shopping are coming out,and Chinese technology enterprises such as HUAWEI and millet are constantly rising.Chinese and Chinese enterprises are constantly refreshing the eyes of the world people,showing the competitiveness of China and China brand.So it is very important to brand Chinese brand with national culture and brand with national culture.Ancient books are the important basis of a country's cultural research,the imprint of ancient working people's customs and spirit,and the crystallization of people's wisdom.It is very important to study Chinese ancient books and infuse the brand into the national bloodThe book of mountains and seas,an ancient book of strange tales in the pre-Qin period,is pregnant with the most mysterious and ancient legend in the East.It is full of surprises and has become the object of research topics for scholars.Deeply excavate the image of Shanhaijing,analyze the principle of image design,and understand the mythological national spirit of Shanhaijing.The designer should continue to redesign and apply the illustration of different animals and mythological stories in Shanhaijing,popularize the national cultural tradition,instill the national cultural spirit,strengthen the power of the Chinese nation,enhance the national cultural identity and sense of belonging,and show the muscle and style to the world.This paper is divided into five chapters.The first chapter is the current situation,purpose and significance of the illustration research in Shanhaijing.The second chapter introduces the research on the current situation of the illustration of Shanhaijing at home and abroad,and the research and analysis of the image of the beast in Shanhaijing and the graphic creative ways such as "scale exaggeration","collage isomorphism","break up and reorganization".The third chapter is the author's research on domestic and foreign cultural and creative products to establish the audience positioning of cultural and creative products in Shanhaijing.The fourth chapter is the design practice of the series illustration of Shanhaijing.Clarify the design idea,design works,design description and cultural and creative application of the illustration of Shanhaijing.This work is based on the "Shanhaijing" animal as the main body,with Chinese traditional elements,traditional patterns as auxiliary materials,with the mark pen hand-painted as the main modeling means,focusing on the construction of a comprehensive Chinese style "Shanhaijing" visual feast.The fifth chapter describes the creative points of this topic.It includes the application of classical elements,the innovation of illustration forms,the innovation of color matching and the innovation of cultural and creative products.The sixth chapter is the summary and induction of this topic,and completes the redesign and application of the series of illustrations of Shanhaijing.