WeChat Public Account In The Field Of Chinese International Education In Chinese International Applied Research In Promotion

With the rapid development of Internet technology and the self-media industry,new media technology has provided a more convenient,fast,and effective means of communication for the international promotion of Chinese.As a product of the self-media era,the WeChat public account has the advantages of deep user base,wide spread,and large influence.It plays an important media role in the international promotion of Chinese.The WeChat public account has many forms of communication and many types of content,and subscribers are more proactive in choosing a public account.This article first summarizes the WeChat public account and the WeChat public account in the field of Chinese international education.Next,according to the estimated number of fans and communication index of "Watermelon Data",six WeChat public accounts that belong to the official,college and personal categories were selected as the research objects,namely the official Confucius Institute and CTCSOL WeChat public accounts 1.WeChat public account of the College of Foreign Language Education of Peking University and the School of International Chinese Culture of East China Normal University,and personal Chinese as a foreign language WeChat public account of Beijing and Yuanren.Through the analysis of the three types of WeChat public accounts,we can find that they have commonalities and differences in the WeChat public account push text,operation mode,and push text propagation effect.The three types of WeChat public accounts all adopt the form of "picture+text" in the form of tweets.The official WeChat public account push form is more diversified.The interactive reply function is adopted in tweet interaction,but the interaction form of the WeChat public account in colleges and universities is single,and the interaction form of the official WeChat public account and the personal WeChat public account is more diversified.The official WeChat public account maintains a stable push time and frequency compared to the university and personal WeChat public accounts.In terms of communication effect,the communication effect of official WeChat public account is far greater than that of college-level WeChat public account and personal WeChat public account.At the same time,there are some areas for improvement in the tweet process of the three types of WeChat public accounts.For example:the time and frequency of tweets are unstable,the interaction and form of tweets are simple,the content of tweets is single and the originality is low,and the communication effect needs to be improved.In response to the above problems,the author proposes that the WeChat public account administrator should make full use of the advantages of the WeChat public platform;the WeChat public account operator can choose the best push period and frequency according to the long and regular reading time of the WeChat public account subscribers;reasonable adjustment Tweet content,expand the interactive form and platform of tweets.Only by rationally improving the above problems can the overall effect of spreading the WeChat public account in the field of Chinese international education be improved as a whole and contribute to the promotion of Chinese language internationally.