Application Of Hand Painted Illustration In Poster Design Of Folk Festival In New Media Era

Nowadays,it can be seen that advanced science and technology begin to enter the vision of the public with the rapid development of digital new media technology,which also generates a profound impact on the lifestyle of people.Corresponding to the rapid development of science and technology,the change trend in the field of visual design around the digitalization,information,modernization also develops vigorously.In this paper,it takes the application of hand-painted illustration style in the theme poster design of traditional Chinese folk festivals under the perspective of new media as the research object.Besides,this paper is carried out by mainly focusing on the following research contents.Firstly,it studies the development process of hand-painted illustration style posters at home and abroad,which analyzes the relevant theories and design principles of hand-painted illustration style posters.Secondly,it discusses the interactive and interesting change trend of the dynamic performance of poster design in the new media era.Thirdly,it chooses the unique Chinese folk festivals and solar terms as the design practice topics,which tries to carry out the theme poster design of hand-painted illustration style.In addition,it adopts a variety of techniques and a series of exploration,especially for the research on the dynamic design style application of theme posters,so as to explore a way to effectively inherit the national traditional culture in the new media era.