Research On The Creative Transformation Of "The Legend Of Nezha"

This paper first discusses the historical evolution of "Nezha legend" according to the historical materials.The two Chinese animation films"Nezha naohai" and "NE ZHA:I am the destiny" adapted from "Nezha legend" in different periods have great differences in creative techniques and styles.This paper uses comparative analysis to analyze the creative inheritance and innovative development of Nezha legend in Nezha naohai and NE ZHA:I am the destiny.The former compares the latter with Nezha naohai.The former has the following four aspects:one is the characterization of Nezha naohai.According to the traditional Chinese concept,the character image is created.NE ZHA:I am the destiny boldly changes Nezha's appearance and endows him with brand-new personality characteristics.Secondly,the plot is set as follows:NE ZHA:I am the destiny makes the sea reappears the main plot of Nezha's legend and expresses the central idea that there is no separation between good and evil.Based on the original story,NE ZHA:I am the destiny focuses on Nezha itself and describes it His struggle and growth express the theme of actively fighting against life;thirdly,the expression method is:Nezha naohai adopts the expression method of combining mural elements and ink elements,and the movie soundtrack also has Chinese traditional aesthetic characteristics.NE ZHA:I am the destiny adopts the Hollywood style special effect presentation mode,80%of the special effects of the whole film bring the ultimate visual experience to the audience.Fourthly,in terms of publicity methods,Nezha naohai is restricted by the times to adopt traditional film publicity methods,and NE ZHA:I am the destiny comprehensively utilizes various Internet social platforms and adopts new methods to conduct all-round film publicity.NE ZHA:I am the destiny and Nezha naohai represent the highest level of animation films adapted from folklore in different periods in China.This paper analyzes the creation methods of NE ZHA:I am the destiny which adapts folklore into animation films,and analyzes its means of publicity and marketing,industrial chain development?This paper probes into the effective ways of creative transformation and innovative development of "Nezha Legend ",and analyzes the significance of NE ZHA:I am the destinyto the development of Chinese animation industry.