On The Character Design Of Nezha’s Animated Films From The Perspective Of Cultural Memory

Myth is an important form of cultural memory.From a historical point of view,myth itself is cultural memory,which condenses the crystallization of a national culture and history.The writing and reshaping of myth and mythological role is not only the inheritance of historical and cultural memory,but also the self cognition of human beings.Myth,as a product of human brain thinking,is essentially a kind of fictional art form,which needs the help of media and art to be widely spread in the real sense.In the process of historical inheritance,Nezha myth spread through oral,text,image,artistic performance and other media,and finally completed the process from opera,film and television communication to animation communication.As an image medium,animation not only has the function of preserving cultural memory,but also becomes a way of constructing cultural memory while storing and disseminating cultural memory and symbols.As an important branch of animation,mythological animation contains rich national culture and symbolic memory.As a kind of culture,Nezha myth realizes its own cultural value with the help of animation media,while animation perfects and enriches its own systematic construction through myth.As an important manifestation of Nezha’s mythological culture,animation presents human civilization and thoughts with its unique perspective,reflects a nation’s spiritual culture and historical memory,and embodies the nation’s unique aesthetic value and world outlook.Nezha,as a mythical character who has been handed down for thousands of years in Chinese mythology,has been widely praised by people.Its character itself has a high degree of cultural connotation and spiritual charm.It is the classic cultural memory and cultural art treasure house of our nation.To sort out the presentation process of Nezha myth in animation is a process of re understanding the national myth culture and historical memory.In China’s profound cultural heritage,Nezha animation shows the cultural memory of the nation in a unique way.This paper starts from the cultural origin of Nezha,combs the historical development process of Nezha from Buddhism to Taoism,from text to stage,and from text to image.Finally,it focuses on the presentation and change of Nezha’s character design in animation,and studies how the related characters in Nezha’s animation inherit and construct cultural memory in different times.This paper discusses the expression form of the mythical archetypal characters in animated films,and integrates the deep structure of visual and symbolic semantics to seek the narrative space established through the reshaping of the mythical images of animation in different periods,leaving what kind of important impression for the memory of national culture,and deeply exploring the spiritual culture of our own nation.This paper focuses on the relationship between myth,animation,cultural memory and animation characters.Starting from Nezha’s first appearance on the screen in 1961,this paper mainly analyzes the characters in many animation films,such as "making havoc in heaven","Nezha making trouble in the sea","Legend of Nezha","the birth of the Devil boy of Nezha","new God list: Rebirth of Nezha",etc,Nezha from myth to animation,what kind of new cultural connotation and era significance has been injected into it.Starting with the design of Nezha’s animation character,this paper makes a systematic research and elaboration through the theoretical research methods of horizontal comparison and vertical carding,trying to excavate the deep cultural connotation and rich artistic value of the animation character.This paper analyzes and summarizes the cultural memory connotation of Nezha’s mythical characters and animations in animation works of different times,combs and analyzes the process and reasons of their evolution,so as to further understand Nezha’s mythical animation.This paper explores the individual memory precipitated in Nezha’s animation,and the collective memory and cultural identity constructed by Nezha’s animation films in different periods.