Research On Brand Image Design And Promotion Of Sachet Based On Folk Culture

Chinese traditional folk culture is in a leading position in Chinese social life.As a product of traditional folk culture,sachet has great significance in today's society.There are not many sachet brands and the original folk culture meaning of sachets was mostly ignored in the design of its brand image,which caused much inconvenience to the marketing and promotion of sachet brands.This paper carries out sachet brand image design in contemporary aesthetics,mainly showing the folk culture meaning of sachet and providing new ideas for the construction of sachet brands.First of all,this article analyzes the status quo of domestic and foreign traditional folk culture brand image design and summarizes the trend of sachet brand image design based on relevant literature and cases.Through the general analysis of folk culture and sachet culture,looking for elements that are combined with modern aesthetics,and analyzing the brand needs and consumer groups of sachets,proposing the problems of sachets and clothing matching,brand image degradation,and obsolete brand management mechanisms.Create "Hexiangfang" sachet brand,analyze the positioning of brand culture,function,products,and consumer groups,and summarize the brand image design methods such as symbolization,simplification,difference,flatness to provide help for the brand images design and promotion of sachet.By creating the "Hexiangfang" sachet brand,establishing a brand design plan,conducting a preliminary survey on the sachet brand image design,and analyzing issues such as design concept,brand image and promotion,extracting the characteristic elements of sachet folk culture and inheritance meaning,and carrying out brand image innovation by combining modern aesthetics and traditional folk culture to break the existing sachet brand image concept.By extracting the characteristic elements of the sachet folk culture and summarizing the brand image design method,it can provide new ideas and methods for the “Hexiangfang” sachet brand image design and provide a valuable reference for the research on the sachet brand image design.