Brand Image Design Of Rural Tourism Based On Chuzhou Region Folk Culture

After years of development,Rural Tourism has made a great contribution in promoting the diversification of rural industry,facilitating farmers to work nearby and raising their income,enhancing rural environment and constructing a better village and other aspects.However,despite the boom,there are also some problems that cannot be overlooked,such as fierce market competition,homogeneous tourism content,overlooked brand image building and other issues.This paper aims to find solutions to these problems through studying the brand image of rural tourism,its provide theoretical basis and practical reference.Firstly,it combed and studied the status of rural tourism,folk culture,tourism culture,the brand image of rural tourism and other relevant theories.Secondly,it discusses the relation between traditional media,new media and brand image communication as well as the dynamic and emotional design and application of its communication.Thirdly,The general situation of Zhangshan Village and the current situation of rural tourism development were investigated,it practices design based on research results by correlating theory with practice.This paper takes the brand image design of the “ Peach-themed Cultural Tourism Festival of Zhangshan Village ” as basis,determine the brand image design positioning and design innovation direction of zhangshan rural tourism,focuses on visual image design and completes basic and practical design.Finally,Hopefully it can help promote this festival widely and improve,its explore solutions and paths.