Research On The Development Of Cultural Tourism In Mangshan Town,yongcheng City,henan Province

The key to the integrated development of cultural tourism is to promote the cultural industry and tourism industry to promote each other,and to transform and upgrade together.Through the in-depth exploration and rational development of cultural resources,it is beneficial to integrate them into tourism products and services to promote cultural exchanges in tourism destinations and enhance cultural soft power.The integration of cultural creativity and tourism industry is an inevitable choice for the tourism industry to improve its quality.Only by integrating the promotion of cultural connotation into the whole process of tourism development can the vitality and core competitiveness of tourism be increased.The development of rural cultural tourism provides a new channel for improving rural environment,increasing farmers' income and promoting rural economic development.In the process of rural cultural tourism construction,the integration of the primary,secondary and tertiary industries in rural areas can be realized,the contradiction between environmental and ecological protection and rapid economic development can be effectively solved,and the process of urban-rural integration can be accelerated.Relying on the development of rural cultural resources,rural tourism makes poverty alleviation work more accurate and effective,and is an effective way to promote rural revitalization.Located in yongcheng city,the easternmost part of henan province,manshan town has a long history and rich cultural heritage,among which han culture features prominently.It started the development of tourism industry in 1999.After more than 20 years of development,the rural tourism industry in manshan town has promoted the economic development of both manshan town and yongcheng city.The tourism industry has achieved remarkable results.However,many problems are gradually exposed in the development,which limit the progress of rural cultural tourism in manshan town.On the basis of relevant research at home and abroad,this paper takes sustainable development,urban-rural integration,and the life cycle of tourism destinations as the theoretical basis,and USES methods of literature research,field investigation and SWOT analysis to study the cultural tourism development of mengshan town,yongcheng city,henan province.By studying the development of rural cultural tourism in monshan town,this paper summarizes the basic situation of monshan town and the development course of cultural tourism.Based on SWOT analysis of the development of cultural tourism in manshan town,it is found that the advantages of rural tourism development in manshan town include rich historical and cultural resources,characteristic brands of "han culture",complete tourism infrastructure construction,and the steady increase in the number of tourists and tourism income.The disadvantages are serious destruction of tourism resources,single tourism products,lack of high-quality talents,weak infrastructure and insufficient publicity.The opportunity is the policy opportunity of rural cultural tourism and the development of rural cultural tourism assisted by han culture town.The challenges are intense competition in the industry and diversification of consumer demand.According to the general situation of cultural tourism development and SWOT analysis results of manshan town,this paper puts forward countermeasures for the development of rural tourism in manshan town,including strengthening publicity and improving the brand awareness of "han culture".Strengthening infrastructure construction and improving the quality of public cultural services;Industrial integration promotes the diversified development of cultural tourism;Attract highly educated talents,pay attention to talent training and other four aspects.