Study On The Rural Cultural Inheritance And Ancient Town Tourism Development In Shangli From The Perspective Of Cultural And Tourism Integration

The village is the cradle of Chinese agricultural civilization,carrying the foundation of traditional culture and condenses the living wisdom of our ancestors.As the center of traditional rural politics,economy and culture,the ancient town is the gathering place of rural cultural heritage.Since the 1980 s,the development of ancient town tourism has lasted for more than 40 years,bringing economic benefits and constantly influencing the rural culture.The change of rural customs,the demolition of ancient rural dwellings,the abandonment of vernacular architecture and the fracture of rural customs have led to the crisis of rural cultural inheritance.Under the premise that tourism economy has become an important pillar of ancient towns,how to protect the rural culture and inherit culture is the subject to be concerned about the rural revitalization and ancient town tourism.This paper focuses on Shangli ancient town,which is located in the countryside of Ya'an.From the perspective of cultural and tourism integration,the paper discusses the connection and integration path between tourism development of rural ancient towns and rural cultural inheritance.By means of literature review,on-site interviews and questionnaire survey,the author combed the cultural resources and cultural perception status of Shangli ancient town,and made comprehensive and objective research and judgement on the tourism development of Shangli ancient town by using the RMP analysis method.Shangli ancient town has well preserved the rural cultural space and heritage through the compilation of the early protection planning and the active declaration of cultural relics protection units,laying a foundation for the rapid development of ancient town tourism.However,with the development of tourism,the protection of rural cultural heritage has caused some problems,such as the lack of villagers' self-consciousness,the partial destruction of rural scenery,and the ineffective management of relevant departments,resulting in the problems of insufficient exploration and transformation in cultural resource,single product structure,serious homogenization,superficial industry amalgamation and short industrial chain.Theancient town and village culture have the internal connection of syngenetic co-prosperity,rural culture provide the content and thought for the development of ancient town tourism,and the ancient town tourism provide carrier and approach for rural culture.So,we need to balance the relationship between the tourism and culture.A moderate development in tourism can bring lasting power to rural cultural inheritance and regeneration,and excessive tourism development will just wither the local culture,cause many problems,and bad for the sustainable development of ancient town tourism.Under the background of upgrading for cultural tourism market,the author puts forward “Rural cultural resource-oriented integrated development”fusion mode of culture and tourism.On the basis of protecting culture,the tourism development of Shangli ancient town should be guided by rural cultural resources,take root in culture,integrate culture and maintain culture,attach importance to the inheritance of rural culture and highlight the characteristics of rural ancient town,which is the way to inherit rural culture through the tourism development of ancient town.