Public welfare advertising has a great potential impact and social significance in China's increasing emphasis on the construction of socialist spiritual civilization.With the emergence of vulgar culture,the public order and customs of society have been greatly affected,and we need to deepen the emphasis on public service advertisements with a positive publicity role.This article will discuss the entire production process of PSAs from the perspective of the topic selection and planning of PSAs,the creation of PSA explanations,and the problems encountered during the creative process.With a view to providing reference and reference for the creation of public service advertisements in the future. |