A Study On The Impact Of Dialogue Culture Communication On Barrage Video Websites

The disappearance of a large number of traditional villages has led to the destruction of the ecology of dialect culture.Chinese dialects have also weakened social functions under the influence of various other factors and gradually declined.At the same time,dialect culture as an intangible cultural heritage has important values for cultural development and inheritance.The protection of dialect culture involves not only our language ecology and language planning,but also a microcosm of cultural heritage protection.The advent of the new media era has promoted the dissemination of information no longer limited to one-way,and everyone who has mastered the information has become a "media".In particular,the emergence of various video websites and self-media in recent years has provided a good opportunity for the dissemination of many professional knowledge and the gathering of niche hobby groups.Dissemination is a level and basic goal of the protection of intangible cultural heritage,and better results can be obtained with the help of new media.In the perspective of the protection of intangible cultural heritage and the spread of new media,this article summarizes the current dialect cultural communication forms and characteristics in the bilibili barrage video website,and constructs a simple and reasonable evaluation index of the communication effect to complete the dialect cultural communication effect and the resulting Impact analysis.Combined with the development limitations of the Barrage Video website itself,it analyzes the problems of different user levels,imbalances in entertainment and knowledge,and the limitation of communication within the station.The corresponding issues of user segmentation operations,Balanced entertainment and learning,the principle of mainstreaming the platform and strengthening the management of the main upgrade,the introduction of intangible cultural heritage professionals,the implementation of specific incentive plans and other detailed measures.This article analyzes the initiative and effect of the cultural dissemination of the dialect from the perspective of the younger generation who is gradually away from the dialect culture and the video platform,and puts forward the responsibilities and reform suggestions for the cultural dissemination of the dialect from the perspective of the video platform.