Research On The Innovation Of County Festival Operation

At present,the influence of festival activities is obvious,and the festival activities in the county range are blooming everywhere,but a series of problems emerge in endlessly,such as serious homogeneity,short life cycle,low satisfaction of participants,etc.,and the festival activities in the county do not play their maximum benefits.Although there are many problems in the operation of county festival activities in practice,there are still few academic discussions on it.Domestic scholars mostly study the development of urban festival activities,and few research results based on County festival activities.To bring the diplomatic activities into full play is to provide better services for the participants.Based on the perspective of service innovation,this paper attempts to use the four-dimensional model of service innovation to explore the problems faced by county festival activities in the operation.The question to be answered in this paper is: how to achieve innovation in the operation process of county festival activities.The operation of festival activities is a systematic work,and the operation innovation of festival activities is a systematic service innovation process.This paper uses standard single case study method,taking Qianjiang Lobster Festival as a case,analyzes the four dimensions of operation concept,operation service system,participants,software and hardware,and explores the content of the four dimensions and the interaction between the four dimensions.After obtaining the research permission of Qianjiang Lobster Festival Organizing Committee,we fully collected the data of Qianjiang Lobster Festival to understand the research object,introduced the four-dimensional model of service innovation,constructed the conceptual model,and then designed the interview outline and questionnaire according to the conceptual model.The researchers arrived in Qianjiang half a month in advance to participate in the operation of Lobster Festival,and obtained first-hand information through field observation,interview and questionnaire survey.Finally,with the help of Nvivo12,the data are coded,classified and subject analyzed to improve the theoretical model.The research shows that,for the county festival activity operation innovation,the operation concept innovation is the source power of the county festival activity innovation,and the operation concept is the strategic layout of the festival.Participant innovation is the fundamental purpose of county event innovation,and county event operation innovation is to provide better services for participants.The innovation of operation service system and software and hardware is a means to connect the event activities and participants through operation service system and build a bridge.Software and hardware innovation is the icing on the cake to provide better services for participants.In the operationprocess of county festival activities,we should pay attention to the operation concept,and the correct concept guidance is the first step to the success of festival activities;based on the market demand,adhere to the main body of the public,and the participants are the foundation for the success of festival activities;we should build a professional operation team to provide professional operation services for festival activities;we should improve the strength of local software and hardware to protect festival activities.