Research On The Internet Buzzword "Decade Style"

The advent of the all-media era has provided a broad platform for the dissemination of information.The information people have come into contact with is more complicated and more diverse,and their communication methods have become more diverse.In such an environment,a variety of network populars flocked in,with fast update speed,large forwarding volume and more subjects participating in the creation.In order to make the public better understand this language phenomenon and introduce new ones on the basis of previous populars,The author will select and analyze the popular phrase "Decade style" with rich sources from popular styles with large creative volume and forwarding volume in recent years.In this article,we collected 185 personal speech versions of the Internet buzzword "Decade style" on Weibo platform and Baidu engine,and used it as the corpus of this article.First of all,in the introduction,it introduces the reason of the topic selection,the significance of the research,the research methods,the sources and innovations of the corpus,and an overview of the current research situation of the Internet popular style in the past ten years from the perspectives of pragmatics,rhetoric,communication,sociolinguistics,culturology and cognitive linguistics.Then use the family similarity theory and the prototype category theory to analyze the source and frame structure of the popular word "Decade style".The frame structure has a fixed discourse model structure.Secondly,it introduces the language features of the network catchword "Decade style" and explains it from three aspects: phonetic application features,lexical application features and grammatical application features.Phonetic features are discussed from two aspects: overlapping sound and homophonic sound.Lexical features mainly use dialect words and professional vocabulary,and are mixed with foreign words and foreign languages.The grammatical characteristics are summarized as long and short sentences are used alternately,parenthesis is often used,and interrogative sentencesare used frequently.Next,it analyzes the cognitive structure of the network catchword "Decade style",which mainly discusses from the perspective of metaphor cognition and metonymy cognition.In metaphor cognition,it is analyzed from four aspects: behavior metaphor,state metaphor,entity metaphor and structure metaphor,while metonymy cognition is mainly embodied in three aspects: feature metonymy,production metonymy and location metonymy.Then it analyzes the popularity of the Internet buzzword "Decade style" from three factors: social,psychological and cultural.Social factors are mainly due to the arrival of the era of full media to create a relaxed public opinion environment.Psychological factors are mainly reflected in the liberation of individuality under the pressure of the younger generation,as well as the novelty of her communicative subject,and hereditary imitative psychology.Cultural factors are mainly reflected in the infiltration of foreign culture and people's respect for traditional culture.Finally,the social effects of the network catchword "Decade style" are elaborated.As a popular style with great forwarding capacity and creativity,its influence on society is mainly concentrated in four aspects.The first is to vent their emotions and inspire people to challenge.The second is to spread information and strengthen the advertising of some products.Third,humorous language not only entertains the public,increases the interest of the language,but also enriches the Chinese expression form.The fourth is to point out the current malpractices and promote the public to pay attention to social hot issues.