Research On Dynamic Graphic Design Of Kunqu Opera In The Context Of Information Fragmentation

As a "representative work of human oral and intangible heritage",Kunqu art has received widespread attention from the society,and the country has paid more and more attention to its development,and has adopted various measures to change the living status and development status.However,according to data,Kunqu art is still in "endangered species".Kunqu Opera's artistic dissemination has come a long way from the first personal dissemination to the dissemination through print and electronic media.The spread of Kunqu art is fragmented at the moment.Fragmented communication not only affects the performance mode of Kunqu opera,but also changes the audience's aesthetic experience.This is the embodiment of Kunqu opera's adaptation to the new media era's communication environment,which is closely related to the survival mode of traditional Chinese opera.We must not only take a rational view of the fragmented spread of Kunqu opera art,but also take advantage of the trend to expand the living space of Kunqu opera art.Combining the current era of information fragmentation,it points out that Kunqu art has been widely used in fragmentation and multi-disciplines,and analyzes that the fragmentation of information has enriched the concepts,forms and means of Kunqu art.The process of information fragmentation has also provided new opportunities for Kunqu art.The creative field brings a new transformation of cross-media communication for Kunqu opera art.This article takes the context of the current era — the fragmentation of information as the context,and aims at the problems of "aging" of Kunqu opera art audiences and "audience crisis" that young people are unfamiliar with.From the perspective,by investigating the social conditions,media contact,media expectations,and media satisfaction of the young people on the Kunqu art media,they understand the youth's use and satisfaction of the Kunqu art media,and use SPSS statistics such as descriptive analysis and related analysis.Analytical methods are used to analyze the survey data of young people's use and satisfaction of Kunqu art media,and provide empirical support for discussing the actual value of dynamic graphics to Kunqu art audiences.Then,according to the application strategy of Kunqu art in dynamic graphics,combined with meeting the needs of audience informationintegration and upgrading,expanding the expressiveness of the work,"fast-paced" or visual effects,and other aspects of dynamic graphic design.As a popular design form in the context of information fragmentation,dynamic graphics can be widely used in various media.The combination of Kunqu art and dynamic graphics is not only conducive to the development of Kunqu art,but also to dynamic The development of graphics is based on the cultural foundation,embellishes dynamic graphics,adds cultural power,and tells stories in the language of dynamic graphics.