Study On Advertising Language Of Teacher Certification Training Industry

With the rapid development of the teacher certification training industry,the competitiveness is becoming more and more large,each enterprise in the marketing and publicity is also strengthening,advertising is gradually paid attention to.Advertising,as a bridge between enterprises and consumers,plays a crucial role in the consumption process.The advertisement of teacher certification training industry needs to show the specialty of the brand and more needs to consider the psychological demand of consumers.Therefore,the characteristic teacher certification training industry advertising language arises at the historic moment.This article will with the slogan of teacher training industry in recent years as the language material,comprehensive analysis from the perspective of linguistics,mainly USES the comparison research method,the pronunciation,vocabulary,grammar and rhetorical features a detailed research,and education training industry to explore teacher certification training industry AD the characteristics of the slogan,trying to find the industry using the law of slogan,to promote the better development.In the aspect of phonetics,this paper makes a comparative study of the advertising language of teacher certification training industry and the general advertising language,and analyzes the similarities and differences between them.Combining with the language materials,this paper describes its phonetic characteristics from the use of rhymes,flat tones and steps,and summarizes the characteristics of the combination of rhythm and rhythm of the advertising language in this industry.In terms of vocabulary research,this paper takes general advertising language as the comparative object to study the lexical characteristics of advertising language in teacher certification training industry.The characteristics of the industry vocabulary are the same as that of the general advertising language: the use of digital words,industry words and idioms;The difference between teacher qualification certificate and general advertising language is that the advertising language of teacher qualification certificate training industry frequently USES abbreviations,and seldom uses foreign language words and dialect words.In grammar research,teacher certification training industry slogan of grammatical characteristics compared with the grammar characteristic of generalslogan,exploring both in use of content words,sentences,sentence patterns,etc of the similarities and differences,thus summarizes the characteristics of the slogan of the grammar teacher certification training industry for concise and spell able and not the lack of a strong tone.In the aspect of rhetoric research,this paper probes into the characteristics of the use of rhetoric in the advertising language of teacher certification training industry and the role of rhetoric.Through the analysis and summary of the corpus,the use of paronymy,pun and dual is more,but the use of parallelism,personification and metaphor is less.It can be seen that this kind of advertisement is good at using cultural and practical rhetorical devices.Based on the characteristics of advertising language in teacher training industry,this paper analyzes the reasons for the formation of advertising language characteristics in this industry.Based on a comprehensive understanding of the advertising language of the teacher certification training industry,some problems will be found,for example,improper use of some exaggerated propaganda words or advertising similarities.In view of the problems summarized above,corresponding solutions are proposed,such as strictly abiding by laws and regulations,proper use of publicity means,and improving the quality of advertising producers.