Research On The Satisfaction Evaluation Of The Trainees In The Film And Television Animation Training Industry

The theoretical core of "student satisfaction" is that when students purchase and consume a certain training course or service,they will have a psychological perception of whether their expectations are met.The comparison between expectation and actual perception will reflect whether the students are satisfied.Students’ satisfaction will affect students’ repeated purchase behavior,so it becomes one of the important factors affecting the development of enterprises.Since the proposal that students’ satisfaction will drive students to buy courses,many theoretical and empirical researchers have launched a series of studies on "students’ satisfaction",which not only enriches the marketing theory,but also provides useful practical guidance for many industries and even some specific enterprises.Therefore,in order to improve the satisfaction of trainees in the enterprise training industry,this paper takes x enterprise’s film and television animation training industry as the research object,combined with the training characteristics and current mode of the enterprise,which has important practical significance for continuously cultivating more excellent staff who are good at engaging in film and television animation industry.In this paper,qualitative and quantitative research methods,around the film and television animation training industry students satisfaction research.First of all,this paper summarizes the research on the students’ satisfaction in the education and training industry at home and abroad,and discusses the reasons and influencing factors of the students’ satisfaction combining with relevant theories.Secondly,this paper collects and summarizes the questionnaire of the current x enterprise film and television animation training industry students’ satisfaction,analyzes the current situation of the enterprise film and television animation training industry students’ satisfaction,and summarizes the influencing factors based on the customer satisfaction index model(ACSI).Finally,the key influencing factors are selected to study the mechanism of the satisfaction of the trainees in the film and television animation training industry,which provides the theoretical basis for the later empirical research.Then,426 questionnaires were randomly distributed to the industry,which were input by Excel software,and 412 valid questionnaires were finally obtained after collection and processing.Reliability and validity test and satisfaction model test were constructed by SPSS and other measurement software,and empirical research was carried out from the perspective of institutional image,perceived quality,perceived value,student expectation,student satisfaction and student loyalty Discuss the constructive policy suggestions of film and television animation training industry.The results show that: the theoretical hypothesis of satisfaction evaluation of students in film and television animation training industry is tenable,that is to say,there is a positive correlation between H1 students’ perceived quality and students’ satisfaction;there is a positive correlation between students’ perceived value and students’ satisfaction;there is a positive correlation between students’ perceived quality and students’ perceived value.There is a positive correlation between the school image and students’ satisfaction.For hypothesis H2,there is a positive correlation between students’ expectation and perceived quality,and a negative correlation between students’ expectation and satisfaction.For hypothesis H3,there is a positive correlation between students’ satisfaction and loyalty.Combined with the above conclusions,this paper puts forward relevant countermeasures and suggestions from different perspectives.First of all,it puts forward suggestions from the industry association initiative,and then it puts forward relevant suggestions for enterprises.