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Construction And Empirical Research On Tourist Satisfaction Index Model Of Tourism Performing Arts Based On ACSI

Posted on:2020-05-25Degree:MasterType:Thesis
Country:ChinaCandidate:Y C PanFull Text:PDF
GTID:2415330623959560Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Tourism performance is produced when the tourism industry develops to a certain extent and merges with the performing arts industry.The emergence of tourism performing arts has brought about qualitative changes in the development of tourism,changing the traditional tourism mode of “watching the temple during the day and sleeping at night”.The development of nightlife in tourist destinations has become a reality.However,compared with China’s booming tourism performance,China’s research on tourism performance has a serious lag,which makes China’s tourism performances realize the problems of projecting,lack of quality and inaccurate positioning.There are no good guidelines and solutions.Constructing a satisfaction model for tourists to watch tourism performances,and exploring the future development direction of tourism performance from the perspective of tourists,it is of great significance to the sustainable development of tourism performance in China.Based on the combination of theoretical and empirical research,this study constructs the tourist performance satisfaction model TPCSI,and at the same time,the large-scale live performance "Sitting Girl" of the Sanjiang Dai people in Liuzhou is used as an example to verify the scientific performance of the tourist performance satisfaction model TPCSI,and according to The results of the model operation analyzed the needs of Sanjiang’s "Sitting Girl" performing arts,and then proposed countermeasures and suggestions for improving the development of "Sitting Girl" in the future.Firstly,after comparing and comparing the more mature tourist satisfaction models at home and abroad,based on the ACSI model and combining the particularity of tourism performance,the latent variable of performing arts image is added,and the tourism performance satisfaction model TPSSI is constructed.Through literature analysis and field interviews,it is determined that the tourism performance satisfaction model TPCSI is composed of 7 latent variables and 22 observed variables.Secondly,select Sanjiang’s "Sitting Girl" performing arts as an example for empirical research,designing good observation variables into questionnaires for distribution,using SPSS and AMOS software to evaluate the reliability,validity,metrics and index adaptation of the collected information.,model significance and other tests.The analysis results show that the internal and external models of the tourist performance satisfaction model TPCSI model are better,and the test results of each index are in line with the adaptation criteria.The TPCSI model is a more scientific model.At the same time,the results also show that tourists’ satisfaction with Sanjiang’s "Sitting Girl" performance is not very high,and should be improved and improved from the aspects of performing image,perceived quality,perceived value and customer complaints.Thirdly,according to the results of the analysis of the performance of "Sitting Girl",it is proposed to promote the "Sitting Girl" performing arts products by "Building a Sister" performing arts super,"Online + Offline" to promote the "Sitting Girl" performing arts products,and to increase the Yi nationality culture in "Sitting Girl" performing arts Interactive development,improvement of infrastructure and service system,improvement of the fare system of "Sitting Girl",and improvement of the "Sit-Sister" tourist complaint reporting mechanism and other measures to achieve the improvement and improvement of Sanjiang "Sitting Girl" performance improvement.Finally,the article summarizes the research results,in order to provide practical significance and reference for the sustainable development of tourism performance.At the same time,it points out the shortcomings in the research,in order to provide reference for other scholars in the future research process,so that the research of tourism performing arts can be more perfect,and can better contribute to the development of tourism performing arts.
Keywords/Search Tags:Tourism performing arts, ACSI model, Tourist satisfaction model, "sitting girl"
PDF Full Text Request
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