The Practice And Research Of Line Modeling Expressiveness In The Image Design Of "Depending On The Mountain And Eating The Mountain" Dry Vegetables

As one of the traditional painting art forms,hand-drawn illustration is the most basic tool for artistic professionals to draw by hand.Line modelling is the most important means of hand-painted illustration.It has a long history in the development of traditional Chinese painting and runs through the whole Chinese art relics and paintings.This paper mainly discusses how to integrate the expressive power of line shape of traditional Chinese painting into the application process of product brand image design.With the development of society and the popularization of information age,people prefer to pursue fast and convenient computer-generated electronic graphics,while hand-drawn line modelling is slowly forgotten.Line modelling expressive force is an important form of expression of traditional Chinese painting,which represents the Oriental aesthetics.Now the line modelling is no longer rigid in the traditional way of painting,but also can be used in more fields.The exaggerated,decorative and symbolic features of line shape are also applied to the design of product brand image and become better communication symbols with consumers.This paper focuses on the brand image design of dried vegetable products in Baoding Taihang Mountain,which is in love with the countryside.The brand image of dried vegetable products is designed by studying the theoretical knowledge of line shape expression.Firstly,the concept and historical development of line modeling expressive force are studied in depth,and the characteristics of Chinese art relics and paintings are analyzed,from which the connotation of traditional Chinese painting art of line modeling expressive force is summarized.Secondly,the application of "line modeling" and product brand image design.In the research of brand image design of dried vegetable products "depending on mountains and eating mountains",this paper mainly starts from brand naming,logo design,packaging and so on,applies the form of traditional Chinese painting line modeling in the design,strengthens the propaganda of brand regional characteristics,facilitates consumers to identify and quickly locate the product origin.In the brand image design of "relying on mountains to eat mountains",line is an innovative point and a bright spot in the brand image design.The highlight is that the product graphics take line shape as the expression mode,the monochrome expression of lines,reflecting the original ecology,pure natural products,and traditional handicraft.In addition,the distinction between product packaging taste,in addition to graphic distinction,is also presented by the color classification of the product itself.The packaging color of each kind of product reduces its purity on the basis of the extracted color of the product,so as to reflect the change of color in the process of vegetable drying,so as to give consumers an intuitive feeling from the packaging color,and quickly feel the product state in the packaging.The combination of product packaging line shape graphics and expressive colors has enhanced the visual feeling of consumers,and made the brand of dried vegetable "depending on mountains to eat mountains" widely spread.The research on brand image design of "Eating Mountain by Mountains" dried vegetable products can make better use of the traditional Chinese painting lines in brand image,at the same time pay attention to the application of collocation color in packaging design,highlight the personality of the product brand,and more reflect the deep connotation of the brand.