Communication Platform And Language Construction

Since Zha Daocun put forward the concept of "Television-Network Linkage" in 2009,this mode has gradually become the broadcast mode of most TV series."Television-Network Linkage" also known as "Network-Television Linkage",was originally a strategy developed to ensure and improve the effectiveness of advertising in TV programs,and become an effective means of broadcasting TV series in actual operation.The network platform in the "Television-Network Linkage" phase cannot match the TV in terms of economy or technology.This situation has changed since the implementation of the “a TV series can only be broadcast on two star channels at the same time” policy of the State Administration of Radio,Film and Television in 2015.The Internet began to broadcast TV dramas before television.At the same time,many TV drama creators also produced Internet dramas based on the characteristics of the Internet.As a result,the Internet gradually changed its status as a TV subordinate,showing a tendency to compete with TV and even surpass it in some aspects.In the process of development and evolution,network dramas are constantly separated from traditional TV dramas and established their own identity.As a relatively young type of TV series,the palace dramas are closely related to the different stages of the "Network-Television Linkage" in the masterpieces of different periods: "Empresses in the Palace" is the "Television-Network Linkage" mode of TV before the Internet;"Story of Yanxi Palace" is the "net station linkage" playback mode of the first network background.Therefore,this article uses "Empresses in the Palace" and "Story of Yanxi Palace" as the text to explore the characteristics and similarities and differences of palace fighting dramas under different "interaction" modes of television and the Internet.This article is divided into four chapters.The first chapter mainly defines the concept of palace fighting drama,systematically sorts out the development and changes of palace fighting drama,and analyzes thecultural characteristics of the Internet and people's behavior characteristics,thinking mode and influence with palace fighting drama The linkage relationship was analyzed and explained.Chapter 2: Mainly take "Empresses in the Palace" and "Story of Yanxi Palace" as examples,from the characters of the TV palace fighting drama to the inheritance of the online palace fighting drama and the reconstruction of the characters of the palace fighting drama under the network production and broadcasting In this respect,to explore the characterization of the palace fighting drama under "Network-Television Linkage".Chapter 3: Analyze and compare the representative works of Palace Fighting Dramas("Empresses in the Palace" and "Story of Yanxi Palace")in the different stages of the "Network-Television Linkage" from three aspects:conflict suspense,drama rhythm,and narrative logic.Chapter 4:Reveals the continuity and change of the theme of the palace fighting drama on "Network-Television Linkage" from two perspectives:social theme and emotional theme.The theme of female liberation in online palace dramas is gradually on the right track,and the theme of Machiavellian culture is dissipated and replaced by game-like upgrades.Compared with the differences in social themes,Internet palace fighting dramas and TV palace fighting dramas show more consistency in terms of emotional themes,such as the pursuit of emotional value and human dignity,and the demands for liberation of life and individuality.