Application Of Image Processing Technology In Graphic Advertising Design

With the deepening of the image reading era and the development of art interoperability,the public’s aesthetic ability and demand have been further improved,and the print advertising design industry has ushered in new challenges.At present,the problem of single and homogeneous design materials in the industry is more prominent.Therefore,how to use image processing technology to improve the creative power of print advertising design has become a concern for design practitioners.This article uses image processing technology as an entry point,and uses the poster design of the "ran after vision" art studio as a case analysis.The specific creative practice and summary of experience provide a reference for the solution of this problem.The first part of this article explains the research background of image processing technology in print advertising design,the purpose,significance and innovation of this article.The second part separately from the meaning and history of image processing technology,and in the design of print advertising under the development of image processing technology The characteristics and current situation are analyzed and summarized.The third part is the core content of this article.Taking the poster design of graduation design work " Ran Hou-vision " as an example,it shows the application and effect of image processing technology in print advertising design.It carried out practice and analysis.At the same time,the design concept of this graduation creation was explained through analysis and explanation,and the related methods of image material processing technology used in this creation were explained,and image processing was demonstrated.How are the partial cutting processing technology,through processing technology,gradient processing technology,and splicing processing technology used in graphic design works,and analyzed the different artistic effects and different artistic characteristics brought by different processing technologies And inquiry.In the application and practice of "Ran Hou-vision" advertising design,the cross-border use of different technologies is used as an exploration point,and the aesthetic collision in different art fields is used as a breakthrough point.Through the new link of image processing technology,the design of print ads Connected with the presentation of photographic images,the unique design art effect it brings increases the accuracy of advertising information transmission,is more suitable for modern aesthetic trends,and is conducive to the spread of digital network media and other methods,exploring image processing technology for flat The important significance of advertising design,ingeniously injects new life and vitality into print advertising design works through visual effects in different fields.At the same time,it also hopes to provide a certain reference value for the innovative development of art photography and art design.