Research Of Design In The China's Print Advertising About Modern Part

The modern print advertising is an important part of the history of advertising in our country.The rise of print advertising,social forms,economic growth and water products,national quality is closely related.Today when people appreciate modern print advertising works often focus on the picture of the beautiful sex and the evolution of painting techniques or advertising content reflects a certain social phenomenon and so on.Is easy to overlook the modern art design of print advertising.Due to the fierce competition between businesses,advertising works should not only have a beautiful picture,delicate printing,more in need of the author Instead of creative design.Product image design,typography,edging design,trademark design arises at the historic moment.This paper is divided into six chapters.First chapter is about the modern print advertising concept statement and the historical status of print advertising,social status.The second chapter to the modern print advertising content and form of art and design in detail,points out that the modern art design in the works of print advertising category.Chapter three,four,five is the focus of the article.Respectively from the Angle of the master of advertising,advertising,types of Angle,the Angle of the horizontal longitudinal time to discuss the modern art in the print advertising design in the development of different under different subject matter.Including different advertising master in his work to the interpretation of art and design,the similarities and differences in different types of advertising art design performance,performance of the art in print advertising design,etc.In the sixth chapter conclusion part summarizes the above research results,points out that the art design in the modern history of print advertising and even the important position of the advertising industry development in our country.Finally,in contrast to modern advertising design under the age of new media advertising is popular today,print advertising began to slowly disappear from sight,in traditional print advertising art design has changed,is in a more professional attitude with our life.