A Study On The Image Communication Of Shaanxi Province During The "2019 Xi'an Year" Annual Common Lantern Fair

The large-scale festival matter activity has the region culture thickly,the time span big,the dissemination surface broad and so on the characteristics.Strengthens along with the Chinese country competitive power,between the city the competitive power also day by day strengthens,the domestic city through conducts the large-scale festival matter activity,carries on disseminates the city image,makes the city brand.This article take “2019 Xi'an years” the year vulgar lantern festival as the research case,the utilization literature research and the case analytic method,to disseminates the Shaanxi image to carry on the system the analysis.The lantern festival can lighten a city,the lantern festival also may regard as in a city year vulgar culture the soul,the lantern festival also is disseminates a civic culture window.Using lantern festival this form,fuses ancient with the fashion science and technology,carries on the traditional culture the modern expression,propagandizes Xi'an,propagandizes Shaanxi.Through combs to the year vulgar lantern festival culture historical development,as well as carries on the induction to Shaanxi's historical culture,comprehensive,the multi-angles of view to study substantial in content,carries on the innovation to the dissemination way,increases the numerous sense organ experience,simultaneously,lets the culture be able to sublimate,promotes the city well-knownness.This research take Xi'an city wall early spring lantern festival primarily,peripheral urban district lantern festival as auxiliary,passes celebrates the new year the vulgar lantern festival to disseminate the Shaanxi image,its splendid character story,the diet pattern,the clothing image and so on disseminates,causes Xi'an to have a bigger influence,like this,not only has inherited Xi'an's native place culture,also can inherits Xi'an as well as the Shaanxi person's spirit,simultaneously lets the people diverse understand Xi'an this old city,promotes the city image.Practices in the work in the author,threads up in the year vulgar lantern festival the Shaanxi culture element,the breakthrough convention dissemination way originality,lets understand thoroughly the audiences under the entertainment atmosphere capital the Xi'an this culture.