Research On The Application Of In Commercial Illustration Design Of Tang Dynasty Murals In Mogao Grottoes

With the development of economic globalization,the competition of cultural strength between countries has been becoming more intense.Chinese excellent traditional culture is the source of national cohesion and creativity.Facing the new pattern and new challenges,people ne ed to enhance national identity through innovation in traditional cultural design.In the field of art and design,commercial illustration,as a product of the combination of art and commerce,should absorb the nutrients of traditional culture and concentr ate on reflecting the consciousness of traditional culture while absorbing the design experience of foreign commercial illustration.In order to meet the needs of users' social life and cultural complexion,commercial illustration design should reasonably use traditional culture to promote innovation and development.First of all,the rich subject matter content,vivid modeling changes,colorful color composition and artistic characteristics of magnificent composition scenes of the Tang Dynasty murals in Mo gao Grottoes are studied and analyzed,and the material base of visual culture and cultural image design elements is established to lay a theoretical foundation for commercial illustration design.Secondly,to build a cultural translation model,using AHP to establish the design theme and main modeling elements of commercial illustrations based on user perception evaluation data,and using cultural translation to translate the visual culture and cultural images of the design elements of Tang Dynasty murals in Mogao Grottoes.Finally,the design model of the Tang Dynasty murals in Mogao Grottoes applied to commercial illustration is empirically tested,and the application design scheme is obtained.Based on the theme of the sisteen meditations story on the we st side of the main wall of the main room of Cave 320 in the Tang Dynasty murals in Mogao Grottoes,the series of commercial illustrations are designed with the practical souvenirs in modern commodities as the main body.The different themes of the sisteen meditations commercial illustrations are effectively applied,so as to realize the innovative development of the design scheme and continuously enrich the cultural connotation of commercial illustrations,and finally achieve the purpose of promoting tradi tional culture and enhancing cultural vitality.