Research On People’s Leisure Involvement,Place Attachment And Cultural Protection Intention

Today,economic globalization is unstoppable,however,when humans slowed down the pace of development and looked up,they found that traditional culture faced a general crisis of survival.Under the impact of diverse new cultures and foreign cultures,the inheritance and development of intangible cultural heritage is not optimistic,and people need to shoulder the mission of cultural rescue and protection.In March 2018,the State Council established the Ministry of Culture and Tourism and put forward the working policy of “Promote tourism with culture,and promote culture with tourism”.Due to this,the protection and development of intangible cultural heritage are facing new opportunities.Under the background of the integration of culture and tourism,under the appeal of the protection of intangible cultural heritage,how to improve people’s cultural protection intention has become an urgent problem.Based on the above,this thesis takes Sichuan Opera Performing Arts as a case,which is an intangible cultural heritage under the background of the integration of culture and tourism.From the perspective of tourism research,combing with the theoretical results of Involvement and Place,this thesis constructs leisure involvement,place attachment and cultural protection intentions in a model,in order to explore the influence mechanism of cultural protection intention.In this thesis,370 valid questionnaires were collected in the Bashu area through questionnaire survey.The audience samples were analyzed by SPSS22.0 and Amos23.0 software,and the reliability and validity test methods were used.The scale was tested and then analyzed by SEM for the influence mechanism of cultural protection intention.What the study found are as follows:(1)Leisure involvement can directly influence the cultural protection intention,and can also indirectly affect the cultural protection intention.The two sub-dimension named cognitive involvement and emotional involvement of leisure involvement have different influences on cultural protection intention;(2)The sub-dimension of place attachment named place identity can directly influence the cultural protection intention.The other sub-dimension of place attachment named place dependence can indirectly affect the cultural protection intention.The place dependence mainly affects the cultural protection intention through the full intermediary role of place identity;(3)The two sub-dimensions of place attachment place dependence and place identity,play a mediating role between leisure involvement and cultural protection intention.At the end of the paper,the research results are summarized and discussed,the theoretical enlightenment is discussed,the targeted management inspiration and suggestions are put forward,and the research limitations and future research prospects of this paper are expounded.